|Wednesday, 11 May 2016, 17:00 HKT/SGT|
Source: Spikes Asia
SINGAPORE, May 11, 2016 - (ACN Newswire) - MasterCard has been announced as the headline sponsor for this year's Spikes Asia Festival of Creativity - the first time the Festival has partnered with a brand to celebrate excellence in creative communications from across the region.
Both Spikes Asia and MasterCard have a long-standing commitment to championing great ideas, and exploring how technology enables creativity. Sam Ahmed, SVP Head of Marketing, MasterCard Asia Pacific said that it was these aligned objectives that had made the partnership possible.
"Creativity and technology underpins everything we do at MasterCard, and is the driving force that makes us the world's most advanced payments technology company," Mr Ahmed said."This is the reason it gives us such pride to work with Spikes Asia. We believe the fostering of creativity and new technology by the Festival will inspire innovation in marketing that benefits the industry, brands and consumers."
Commenting on the partnership, Terry Savage, Chairman, Spikes Asia said, "MasterCard have been innovating and inspiring their customers for nearly 50 years. Their investment in technology and creativity is something that lies at the very heart of what Spikes Asia is about and this association will help us push the boundaries of creative communications in the region even further."
To shape the 2016 content programme, the Festival will gather a diverse group of industry innovators to share their insights into the future of technology, possibilities on the horizon and their impact for branded communications.
Mr Savage further announced some changes to categories this year. Entertainment has evolved from, and now replaces, Branded Content & Entertainment and Music is a new award. Campaigned-for and designed by the industry, it recognises and celebrates the creative production, promotion and distribution of content with music at the core.
"The industry is growing and restructuring in response to, and in advance of, the needs of consumers. For some time music and entertainment have been the key to cutting-through," he said. "These new awards will celebrate content that has evolved into culture and completely captivated audiences."
Spikes Asia registration and entries are now open and further details can be found at www.spikes.asia.
Key 2016 Dates --
Delegate registration: Open
Earlybird registration deadline: 13 July, 2016
Entries deadline: 22 July, 2016
Spikes Asia Festival dates: 21 - 23 September 2016, Suntec, Singapore.
About Spikes Asia
The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.
The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.
The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.
Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.
Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.
Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com
About Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.
In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.
Spikes Asia Festival of Creativity
Head of Communications
Press & PR Executive
+44 20 3033 4000
Source: Spikes Asia
Topic: Trade Show or Conference
From the Asia Corporate News Network
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