|
|
|
|
|
|
| Single source online panel goes live delivering a complete picture of audiences' online consumption across websites and apps to fuel TV & Internet currencies in the Netherlands |
AMSTERDAM and LONDON, Nov 4, 2016 - (ACN Newswire) - Kantar Media and VINEX, the industry group of Netherlands online publishers, have delivered a new panel for internet audience measurement. The service replaces the previous internet measurement contract operated by GfK.
"The Dutch media industry demands a new standard for measurement of all media consumed on the internet," commented Richard Asquith, Global CEO of Audience Intelligence at Kantar Media. "Our unrivalled experience in designing and operating hybrid measurement services is manifested in this latest milestone. Working in collaboration with comScore we are delighted to have delivered a superior panel which will provide both internet ratings for VINEX and the next phase of SKO's blueprint for Total TV & Video rating by the end of this year."
The panel of 5,000 individuals uses technology from comScore and Kantar Media to measure online behaviour on browsers and apps across all devices (tablets, smartphones and PC's). The panel (Project NOBO[1]) is the result of an alliance formed last year between VINEX and SKO, the TV & Video ratings body in the Netherlands.
The new panel includes all internet traffic and page content from participating publishers. Other sites will be added in early 2017 including Facebook, Google, Netflix and YouTube resulting in a complete view of all audience behaviour online across media.
"Today's announcement heralds a new standard for internet ratings," commented Bas de Vos, Managing Director of NOBO (a.i.) & SKO. "The alliance between these two bodies, realised through the NOBO project, will enable agencies, brands and media owners to manage media investment across TV and internet properties."
The announcement was made during the closing day of the asi TV Symposium, where presentations from industry bodies in Denmark and Norway shared roadmaps for contracts awarded to Kantar Media in recent months to deliver Total TV ratings. These papers followed a presentation from SKO & VINEX outlining the new service.
The new planning currency can be accessed here http://www.vinex.nl/resultaten/archief/ (list of top 50 largest publishers and brands).
About Kantar Media
Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value. For further information, please visit us at www.kantarmedia.com.
[1] Netherlands Online Bereik Onderzoek (NOBO)
Topic: New Service
Source: Kantar Media
Sectors: Media & Marketing, Broadcast, Film & Sat, Satellite, Advertising
https://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2025 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
|
|
|
|
|
|
| |
Latest Press Releases
ZA Miner Launches AI-Powered Bitcoin Mining Contracts, Marking Milestone in Cloud Mining Innovation 
July 11, 2025 07:00 HKT/SGT
|
|
|
XDS Datacentres and ICS Arabia partner to launch landmark 10MW Immersive Cooling Data Center in KSA
July 11, 2025 06:00 HKT/SGT
|
|
|
Alpaca Network Announces Launch of Modelz: The First Decentralized Exchange for AI Models
July 10, 2025 23:00 HKT/SGT
|
|
|
The 10th Quam IR Awards was Successfully Held
July 10, 2025 21:30 HKT/SGT
|
|
|
All-New MAZDA CX-5 Debuts in Europe
Thursday, July 10, 2025 5:56:00 PM
|
|
|
Sharp Signs Official Partnership with Tottenham Hotspur FC Pre-season Tour 2025 with Its AQUOS Brand
Thursday, July 10, 2025 4:30:00 PM
|
|
|
Tianci International: Discussing Strategic Opportunities for the Shipping and Logistics Industry to Integrate with Blockchain Technology and RWA
July 10, 2025 12:30 HKT/SGT
|
|
|
Tradable Bits Powers Fan Engagement for Rugby Australia's Hosting of the Qatar Airways British & Irish Lions Men's Tour 2025
July 10, 2025 07:30 HKT/SGT
|
|
|
Hola Prime Unveils 'Hola Prime Futures' with Industry-First 1-Hour Withdrawals, Expands Forex Offering with MT4 Integration
July 10, 2025 07:00 HKT/SGT
|
|
|
SAPPE's Female CEO Takes the World Stage at the Global Summit of Women 2025 in Berlin, Germany
July 9, 2025 22:00 HKT/SGT
|
|
|
|
|
More Press release >> |
|
|
|
