English | 简体中文 | 繁體中文 | 한국어 | 日本語
Wednesday, 31 January 2018, 16:00 HKT/SGT

Source: Warc / Advertising Association
UK advertising spend sees new record high in 2017 with growth predicted to continue through 2018

LONDON, Jan 31, 2018 - (ACN Newswire) - UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach GBP 5.4bn - the 17th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published today. The latest data underpin preliminary figures which show 2017 spending grew to GBP 22.1bn - representing the eighth consecutive year of market growth.

Further key findings from the report indicate:
Total UK adspend over the first nine months of 2017 was 3.5% (GBP 551m) higher than the previous year.
The preliminary estimate for 2017 growth is 3.4% (to GBP 22.1bn), an upgrade of 0.3 points since October's forecast.
The projection for total market growth in 2018 is 2.8% (to GBP 22.7bn).
Mobile adspend rose 30.7% year-on-year, buoyed by a 44.7% rise in social media advertising.
Adspend growth was up 9.9% year-on-year within internet as a whole, inclusive of digital revenues for newsbrands, magazine brands, TV and radio broadcasters. Year-on-year numbers were up 21.5% in Q3 2017 for national newsbrands, an impressive 42.6% for radio, and 13.3% for broadcaster video-on-demand.

Almost one in four pounds spent on advertising in the third quarter of 2017 went to mobile, which recorded year-on-year growth of 30.7%. Preliminary estimates for 2017 put mobile adspend above GBP 5bn, much of which is being invested in video ads on social media platforms. Elsewhere, direct mail recorded growth of 5.9% over the prior year, marking the strongest rise for the channel since 2011.

Stephen Woodford, Chief Executive at the Advertising Association said:

"UK advertising spend enjoyed a record high in the third quarter of 2017, with figures up again year-on-year. It is encouraging to see further predicted growth of 2.8% for 2018. UK advertising is vital for the economy, generating GBP 6 for every GBP 1 spent and we know from the work of Credos, advertising's think tank, that advertising is the engine of growth for UK business.

"As we work through Brexit, we need to help Government make the best decisions to support our industry and, by extension, the wider UK economy as we target growth across the nations and regions and in an increasingly global marketplace."

The Advertising Association/WARC Expenditure Report is the definitive measure of advertising activity in the UK. It is the only source that uses advertising expenditure gathered from across the entire media landscape, rather than relying on estimated or modelled data.

Amanda Benfell
PR Manager
+44 20 7467 8125

Topic: Press release summary
Source: Warc / Advertising Association

Sectors: Media & Marketing, Advertising
From the Asia Corporate News Network

Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.


Warc Related News
2024年4月26日 18時30分 JST
UK advertising reports GBP36.6bn spend in 2023
Apr 26, 2024 17:30 HKT/SGT
UK advertising reports GBP36.6bn spend in 2023
Nov 10, 2023 10:07 HKT/SGT
Nearly three-quarters (70%) of marketers plan to unlock the potential of Generative AI in their marketing
Oct 13, 2023 08:06 HKT/SGT
WARC Digital Commerce introduces Category Insights series with new Beauty & Personal Care report
Oct 4, 2023 20:22 HKT/SGT
WARC expands global strategy and effectiveness awards with five new regional competitions
More news >>
Copyright © 2024 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 214 890 4418 | China: +86 181 2376 3721 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575