English | 简体中文 | 繁體中文 | 한국어 | 日本語
Wednesday, 16 May 2018, 10:30 HKT/SGT
Share:
    

Source: Flurry
Flurry Analytics Launches Push Notifications to Help Mobile Developers Target, Engage and Retain Users
Part of the new Flurry Marketing Suite, Flurry Push allows developers to leverage the power of messaging to drive revenue

SINGAPORE, May 16, 2018 - (Media OutReach) - Today, Flurry from Oath has unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS. With Flurry Push, mobile developers can leverage the power of push notifications, one of the most popular forms of engagement, to effectively grow their business and drive revenue.

"We've heard consistently from our developers that messaging is one of the most powerful tools for boosting user engagement," said David Berger, VP - Engineering at Oath. "With Flurry Push, we're putting free messaging front-and-center to empower developers to take charge of their app business and address the recurring challenge of long-term engagement."

With Flurry Push, developers have the option to choose between three types of push notification campaigns:

- Promotional: Schedule one-time, daily, weekly, or as-it-happens push notifications to drive engagement with new features, events, contests or other app content.
- New User Retention: Convert new users who have recently installed the app to active users and increase overall retention.
- Event Driven: Re-engage and convert users following a specific event or behavior within the app.

Push notifications are sent to app users when an app is running in the background and not in use, making it easy for developers to target users at critical moments when there has been a lapse in engagement.

Brands including Yahoo Finance and Pacer Health have been testing Flurry Push, and so far, they've seen powerful results.

"Push notifications are a critical component of our retention strategy, but historically, we've had to build the feature into our app or partner with third-party messaging vendors," said Michael Caldwell, Co-Founder of Pacer Health, Inc. "Flurry Push has made it incredibly easy to re-engage users from directly within the Flurry marketing suite for free, and so far, we've seen powerful results."

Pacer Health has been leveraging Flurry Push to promote online competition registrations through its iOS app, Pacer Pedometer, and so far, the company has seen 15% growth.

Key features of Flurry Push include:

- Actionable Analytics: Analyze app KPIs and push notification campaigns through one single platform.
- Triggered Push Notifications: Automatically send push notifications to users based on app-install time, event triggers or other audience attributes.
- Powerful Segmentation: Target users by geographic, demographic, behavioral and technographic attributes, including activity or inactivity, install date, device model, app version or specific event combinations. Save commonly-used user segments for quick set-up.

Flurry Push is live in the Flurry Analytics Marketing Suite. Mobile developers can access Flurry Push today at www.flurry.com.

About Oath
Oath, a subsidiary of Verizon, is a values-led company committed to building brands people love. Oath reaches one billion people around the world with a dynamic house of media and technology brands. A global leader in digital and mobile, Oath is shaping the future of media and technology. For more on Oath, visit www.oath.com.

For further information, please contact:
Oath
Prachi Singh - [email protected]; M: +91 8197443568

Blue Totem Communications
Andrew Wong, Riley Kim - [email protected]; M: +65 9199 3623

Topic: Press release summary

http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2018 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 

Latest Press Releases
Vanity Fair comes to ITV Choice  
Aug 15, 2018 22:55 HKT/SGT
D Mind Introduces Ruth Miskin's Unique Phonics Pedagogy From England  
Aug 15, 2018 21:20 HKT/SGT
RetailEX ASEAN 2018 Press Conference Reveals How Event is 'Transforming the ASEAN Retail Landscape' with Brand-New Features  
Aug 15, 2018 20:00 HKT/SGT
Krypton Capital Signs Agreement with AnApp To Invest In New IoT Cryptocurrency - IOTW  
Aug 15, 2018 19:16 HKT/SGT
HKTDC Food, Tea, Beauty & Wellness, Home Delights Fairs Open Tomorrow  
Aug 15, 2018 19:00 HKT/SGT
TTI Announces Record 2018 First Half Results  
Aug 15, 2018 18:44 HKT/SGT
Golden Energy and Resources Delivers 70.3% YOY Revenue Growth in 1H 2018  
Aug 15, 2018 15:00 HKT/SGT
Artesyn Announces New Cost-Effective 3000 Watt Power Supply with Medical and Industrial Safety Approvals  
Aug 15, 2018 14:40 HKT/SGT
DHL eCommerce Integrated on Shopee, Offering Malaysians Next-Day Delivery Service  
Aug 15, 2018 14:30 HKT/SGT
China Dongxiang Announces Interim Results for the First Half of 2018  
Aug 15, 2018 13:20 HKT/SGT
More Press release >>
Copyright © 2018 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 10 8405 3688 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 6721 7212

Connect With us: