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Tuesday, 14 September 2010, 15:00 HKT/SGT

Source: Grey Group Asia Pacific
Grey Group Asia Pacific Partners with Cyril Takayama in Eye on Global Asians Seminar at Spikes Asia 2010

SINGAPORE, Sept 14, 2010 - (ACN Newswire) - Leading communications company Grey Group Asia Pacific announced today that its inaugural Eye on Global Asians seminar at the Spikes Asia 2010 Advertising Festival will feature internationally acclaimed magician Cyril Takayama.

A pioneer of "street magic", Takayama is best known in Asia for his irreverent street stunts showcased on television. A highly celebrated and respected performing artist who continues to break boundaries with his imagination, Takayama is also recognised as the world's first "Cyber Magician" for being the most downloaded magician on the Internet.

At the regional creative advertising festival, Nirvik Singh, Grey Group Asia Pacific Chairman & CEO, will talk to the multiple award-winning magician to find out how his approach to the art of magic is parallel to that of the creative industry.

"The worlds of creativity and magic are more similar than we might think, whether in the areas of searching for inspiration, brainstorming, conceptualising or delivering an outstanding execution. In particular, Cyril's refreshing connection with people has been integral to his ability to captivate and engage an international audience. In both our businesses, the ability to engage the audience is pivotal for success and hence we are constantly striving to find that compelling platform that is relevant and will deliver positive reaction and action," Singh said.

Following on Grey Group Asia Pacific's annual Eye on Asia study, the agency aims to get up close and personal with successful and creative global Asians in its Eye on Global Asians seminar to uncover what drives their passion, their influences and motivations, as well as the trigger points that inspire creativity in them.

Singh added: "We will be tracking thriving Asian-rooted individuals who have made it big globally, to tap into their minds, understand their winning strategies and discover how they have successfully branded themselves on the international stage. Each seminar will be insightful to the advertising, media and marketing industries with topical trends, and we hope to continue to present this Eye on Global Asians seminar in subsequent years."

Born in America and currently based in Tokyo, Takayama epitomises the 21st century entertainer, straddling both the East and the West, connecting with audiences worldwide in person, online, in feature films and on television, including on Sony Pictures Entertainment Networks Asia's AXN network.

Grey Group Asia Pacific's Eye on Global Asians seminar will take place at the Spikes Asia 2010 Advertising Festival on Tuesday, September 21 (5.20pm Singapore time), in the Seminar Room at Suntec City, Singapore. The seminar will be the closing session before the Spikes Asia Awards Ceremony.

About Cyril Takayama

Born and raised in Los Angeles, California and now based in Tokyo, Japan, Cyril epitomises the 21st century entertainer, straddling both the East and the West and connecting with audiences globally. Fascinated with magic as a small boy, Cyril became a junior member of the "Magic Castle", an internationally respected magic authority based in Hollywood. Cyril was quickly labelled the world's first "Cyber Magician" as he gained international popularity by becoming the most downloaded magician on the Internet with over 50 million views on YouTube alone.

In 2007, Cyril was recognised by his peers in the magic community at the 39th Annual Academy of Magical Arts Awards, also known as the "Academy Awards of Magic". That year, Cyril was voted "Magician of the Year", putting him in company of past winners including icons such as David Copperfield and Siegfried & Roy. In the last year, Cyril has travelled to more than 35 cities throughout Japan performing his live shows to sold out audiences and is now preparing his live show tour in Asia.

In February 2009, his 15th Japanese primetime television special aired on leading Japanese broadcaster, Fuji TV, and was among the highest rated programs of the evening. Following on the ratings success, Fuji TV and Cyril are now embarking on his 16th Japanese primetime television special. In November 2009, in partnership with Sony Pictures Entertainment Networks Asia's AXN network, Cyril executive produced and starred in a 3-part English language television special titled "Cyril, Simply Magic", for the Asian audience. It was a ratings success in the region, and AXN and Cyril are currently preparing for a second series scheduled to air in early 2011.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

About Grey Group Asia Pacific

Grey Group ranks among the largest global communications companies and its total offering includes Grey (advertising) and G2 (brand activation). Its parent company is WPP (NASDAQ: WPPGY). 'Famously Effective Since 1917', Grey Group serves a blue chip client roster of many of the world's best known companies. Grey Group is represented in 96 countries, with 432 offices operating in 154 cities. In the Asia Pacific region, Grey Group covers 16 countries and is present in 28 cities. For more information about Grey Group Asia Pacific, visit www.greygroupasiapacific.com.

Candie Chiong
VP, Marketing & Corporate Communications
Grey Group Asia Pacific
Direct Line: +65 6511 7610
Mobile: +65 9697 3620
Email: [email protected]

Geraldine Wong
Senior Manager, Corporate Communications
Grey Group Asia Pacific
Direct Line: +65 6511 7621
Mobile: +65 9168 2278
Email: [email protected]

Source: Grey Group Asia Pacific

Topic: Trade Show or Conference
Sectors: Broadcast
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