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Tuesday, 14 September 2010, 19:00 HKT/SGT

Source: Spikes Asia
Spikes Asia 2010 Entries Increase 14%; 3058 Total Entries, More Judges Added

SINGAPORE, Sept 14, 2010 - (ACN Newswire) - A total of 3058 entries from 22 countries will be competing at this year's Spikes Asia Festival, which kicks off this forthcoming Sunday in Singapore, a 14% increase versus last year.

The categories that have shown the highest increase are TV/Cinema Craft, Radio and Direct & Sales Promotion. The top countries participating are India with 452 entries, followed by Singapore with 379, Japan on 333 and Australia with 309 entries.

"This year we have seen growth across practically all categories, and in some areas the entry levels have more than doubled. Awards provide recognition, inspiration and motivation and we are delighted with the support the agencies are giving to Spikes Asia, now the largest awards in the region. With a record number of attendees expected, Spikes Asia is proving to be the leading industry event to attend," said Philip Thomas, CEO of Cannes Lions, joint organisers with Haymarket of Spikes Asia.

Category                     2009           2010        2010 v 2009 
TV/Cinema                     310            417            +35% 
Print                         576            473            -18% 
Outdoor                       615            604             -2% 
Direct & Sales Promotion      151            306           +103% 
Media                         230            305            +33% 
Radio                          62            127           +105% 
Design                        152            163             +7% 
TV/Cinema Craft                53            111           +109% 
Print Craft                   210            135            -36% 
Integrated                     54             82            +52% 
Digital                       272            335            +23% 
TOTAL                        2685           3058            +14% 
Due to the unexpectedly high increase in the number of entries, five more judges have been appointed: Ricky Pesik, Managing Director of Satucitra in Indonesia and Toshiya Kono, Executive Creative Director of Hakuhodo, Japan (who is also on the Craft jury), will both join the Direct and Sales Promotion jury; Cheuk Chiang, PHD's CEO for Asia Pacific will become a member of the Media jury; and both Marcus Rebeschini, Y&R's Chief Creative Officer - Asia and Ben Cooper, Digital Director of Three Drunk Monkeys in Australia, will be on the Digital jury.

The winners will be announced and honoured during the Spikes Asia awards ceremony that will be held during the evening of Tuesday 21 September at the Esplanade Theatre, followed by the After Party at IndoChine Waterfront.

Other accolades to be revealed during the Awards Ceremony are: Agency of the Year, Media Agency of the Year and Network of the Year. UNIQLO will be honoured with the 2010 Advertiser of the Year award.

For more information on Spikes Asia 2010 or to register to attend, please go to www.spikes.asia.

Spikes Asia is jointly organised by Haymarket and Cannes Lions.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Amanda Benfell,
PR & Press Manager
Spikes Asia Advertising Festival
[email protected] 
Tel: +44 20 7728 4040

Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Broadcast
From the Asia Corporate News Network

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