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Monday, 11 October 2010, 10:08 HKT/SGT

Source: Asian Forum on Corporate Social Responsibility (AFCSR)
Genting Malaysia Berhad Supports Asia's Foremost Conference and Expo on Corporate Social Responsibility in Kuala Lumpur

KUALA LUMPUR, Oct 11, 2010 - (ACN Newswire) - Genting Malaysia Berhad is joining the ninth annual Asian Forum on Corporate Social Responsibility (AFCSR) as a Platinum Sponsor. AFCSR 2010 is to be held in Kuala Lumpur, Malaysia at the Crowne Plaza Mutiara on October 21 & 22, 2010.

As a result of Genting Malaysia Berhad's support together with other sponsors, the organizers have been able to invite over 50 experts from 20 countries to come to Kuala Lumpur to speak. Among the prominent line-up of speakers are: Dr. Bradley K. Googins, Director Emeritus - Center for Corporate Citizenship and Associate Professor, Carroll School of Management, Boston College (USA); Dato Paduka Timothy Ong, Chairman, Brunei Economic Development Board (Brunei Darussalam); Ms. Yashashree Gurjar, Group Head - CSR, Avantha Group (India); Mr. Michael M. Jacobson, Director of Corporate Responsibility, Intel Corporation (USA); Mr. David Newbigging, Chairman, Cancer Research UK; Dr. Francisco Roman, Executive Director, AIM Ramon V. del Rosario, Sr. Center for Corporate Social Responsibility (Philippines); and Dr. Ralph Sorenson, Professor Emeritus, University of Colorado (USA). In addition, eleven distinguished speakers from Malaysia have already been confirmed.

"Our participation in AFCSR 2010 is part of our support towards promoting the CSR agenda. As one of the leading companies in the country, we want to play an important role in shaping the direction of CSR in the country.

While we remain committed to being a responsible corporation in our own ways, it is fitting for us to join hands with other companies and organisations with similar goals such as AIM to promote CSR," says Mr. Kevin Sim, Executive Vice President, Resort Operations, Genting Malaysia Berhad.

He added that Genting Malaysia has always been contributing to the sustainable development of the environment and of the community, as well as care for its employees while incorporating good practices in its business and operations. Such practices have been an integral part of Genting Malaysia's business and corporate culture, and reflect the company's continuous pursuit to enhance its values through adoption of good practices.

Genting Malaysia will also be showcasing its CSR efforts and contributions during the Asian CSR Expo 2010, held in conjunction with the CSR conference.

About Genting Malaysia Berhad

Genting Malaysia Berhad is one of the leading leisure and hospitality companies in the world, with strong financial background and experienced management. Listed on Bursa Malaysia with over RM19 billion in market capitalisation, it owns and operates Resorts World Genting, a premier leisure and entertainment resort in Malaysia. Resorts World Genting, hosted close to 20 million visitors in 2009, has been voted the World's Leading Casino Resort in 2005, 2007, 2008 and 2009. It has also been voted as Asia's Leading Family Resort in 2009 and Best Brands in Leisure and Hospitality in 2008 and 2009 at the BrandLaureate Awards. At 2,000 metres above sea level, the Resort has six hotels with over 10,000 rooms, numerous food and beverage outlets, retail outlets, fun rides, attractions, MICE facilities, mega shows and endless entertainment. Genting Malaysia Berhad also owns and operates the Awana chain of hotels and resorts, which comprise of Awana Genting Highlands Golf & Country Resort, Awana Kijal Golf, Beach & Spa Resort and Awana Porto Malai, Langkawi.

About the Asian Forum on Corporate Social Responsibility

The Asian Forum on Corporate Social Responsibility (AFCSR) is recognized as the largest and most significant conference and awards program on Corporate Social Responsibility (CSR) in Asia. It is now celebrating its ninth year and about 400 delegates from 18 countries are expected to attend.

AFCSR 2010 is presented by the AIM RVR Center and co-presented by GTZ (German Technical Cooperation), and Intel; and runs in cooperation with AIM Kelab Malaysia and Universiti Tunku Abdul Rahman-Center for Sustainable Development and CSR (UTAR/CSR).

The event co-chairmen are Mr. Ramon R. del Rosario, Jr., Chairman of the Board of Advisors, Ramon V. del Rosario, Sr. AIM Center for Corporate Social Responsibility (AIM-RVR Center); YABhg. Tun Dato' Seri (Dr.) Ahmad Sarji Bin Abdul Hamid, Chairman of Permodalan Nasional Berhad; and YBhg. Tan Sri Dato' Dr. Lin See Yan, Chairman/CEO of LIN Associates Sdn Bhd.

An integral part of AFCSR is the Asian CSR Awards that recognizes and honors Asian companies for outstanding, innovative and world-class products, services, projects and programs in five categories - Best Workplace Practices; Concern for Health; Environmental Excellence; Poverty Alleviation; and Support and Improvement of Education. These projects should demonstrate the company's leadership, sincerity and on-going commitment in incorporating ethical values, compliance with legal requirements, respect for individuals, involvement in communities and protection of the environment into the way they do business. The Awards ceremonies will take place during the Gala Dinner and Awards Night of AFCSR 2010 on October 22, 2010.

Joining Genting Malaysia Berhad as Sponsor of AFCSR are Avantha Group, Fuji Xerox Co., Ltd., Lopez Group Foundation, Inc., and Oishi (Liwayway Marketing Corporation) as Official Industry partners. The Coca-Cola Export Corporation, Permodolan Nasional Berhad, Sagittarius Mines, Inc., Angsana Spa and Barista Coffee are Cooperating Partners.

AFCSR's notable partners include: ActionAid International Vietnam, ASEAN Foundation, Asia Pacific Philanthropy Consortium, Asia Society, Association of Certified Chartered Accountants, Baltic Management Development Association (BMDA), Business Ethics Institute of Malaysia (BEIM), Business in the Community-UK, Center for Development and Integration - Vietnam, Center for International Business Ethics (CIBE) - China, Centre for Social Markets - India, Chartered Institute of Management Accountants (CIMA), Chinese Federation of Corporate Social Responsibility (CFCSR), Community Business - Hong Kong, Confederation of Asia-Pacific Chambers of Commerce and Industry, Council for Better Corporate Citizenship - Japan, CSR Europe, EFMD, Euro-China Centre for Leadership and Responsibility at China-Europe International Business School (ECCLAR at CEIBS), Globally Responsible Leadership Initiative (GRLI), Habitat for Humanity International, Indonesia Business Links, International Business Leaders Forum, Kenan Institute Asia, League of Corporate Foundations - Philippines, Makati Business Club, Malaysian Institute of Certified Public Accountants, Malaysian Institute of Management, Management Association of the Philippines, Management Institute for Social Change - Malaysia, National Center for Sustainability Reporting - Indonesia, Pacific Asian Consortium for International Business Education and Research, Philippine Business for Social Progress, Population and Community Development Association of Thailand, PPM Institute of Management - Indonesia, Responsible Business Initiative - Pakistan, Singapore Compact for CSR, and Women in Sustainability Action (WISA).

The Public Relations Partners are Integrated Public Relations - Malaysia as the Official PR Partner with APCO Worldwide - China, Creative Crest - India, SRI Vietnam and PR Society of Indonesia. Official media partners include ammado, ACN Newswire, ANC, BusinessWorld, Charitarian Magazine, China CSR Map, China Newswire, China Philanthropy Times, CSR Asia, Employer Magazine, The Green Channel, International Herald Tribune, Management Systems Asia, Philippine Daily Inquirer, philstar.com, Sin Chew Daily, Syntao, TBL, Trainer Magazine and Utusan Malaysia.

For further information on the Asian Forum on Corporate Social Responsibility, please visit www.asianforumcsr.com.

Vianca Bocalan
Media Coordinator
Tel: +632 812 6289
Email: viancabocalan@exedraevents.com

Topic: Trade Show or Conference
Source: Asian Forum on Corporate Social Responsibility (AFCSR)

Sectors: CSR
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