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Tuesday, 7 December 2010, 11:11 HKT/SGT
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Source: China Trends
China Trends Promotes CEM with Four Platforms

HONG KONG, Dec 7, 2010 - (ACN Newswire) - China's "Eleventh Five-Year" program will come to an end in less than a month, the "Twelfth Five-Year" (2011-2015) plan is underway for establishing the way of economic development for the forthcoming five years in the PRC, of which energy conservation is still the main focus, includes the promotion of energy management contract (CEM) market. China Trends Holdings Limited ("China Trends", Stock Code: 8171.HK), the company engages in CEM business, does not just focus on this, the Group's target is to further boost the CEM business with the online education platform, video production platform, reward redemption platform and advertisement broadcasting platform.

According to National Development and Reform Commission (NDRC), it's known that the section of emission reduction is to be institute under the "Twelfth Five-Year" plan, involving the contents of tax reform, the development of strategic new industries, as well as the promotion of CEM. People familiar with the matter expect, the central government would provide great support for the CEM companies during the "Twelfth Five-Year" period. Since the shortage of funds is the biggest bottleneck for CEM in the past, it is believed the policy will support more cash flow into the energy saving section.

In fact, NDRC and the Ministry of Industry and Information Technology have been successively published the verified list and first batch of support list of CEM corporations, it can be expected that the developing potential for energy service companies is not limit.

One of China Trends' subsidiaries in the PRC, Boss (China) Systems Limited ("Boss China"), and Boss Dream Cultural Communication Company Limited ("Boss Dream Cultural") agreed to commence exclusive cooperation on the joint construction and operation of online education platform, video production platform, reward redemption platform and advertisement broadcasting platform.

As Boss Dream Cultural is qualified for the operation of the four platforms, including the qualifications for the provision of training and relevant online education issued by the Ministry of Education of the PRC, the operating permit for TV program broadcasting and production; and the operating permit for telecom and information services business which is under application. According to the agreement, Boss China will provide the design proposal and funding for construction of the four platforms to Boss Dream Cultural whereby the fundingfor construction will include but not limited to software, server and working capital.

The basic functions of the four platforms are as follows: 1) Online education platform: provide LAN-based video on demand for education where the entire platform system can accommodate 10 million users at a time; 2) Video production platform: provide content and resources support functions for video production where the entire platform system can accommodate 10 million users at a time; 3) Reward redemption platform: provide redemption functions for 3C electronic products using rewards or rewards plus cash system where the entire platform system can accommodate 10 million users at a time; 4) Advertisement broadcasting platform: provide electronic terminal-based precise advertisement broadcasting functions where the entire platform system can accommodate 10 million users.

With strong support from the PRC government to promote the implementation of the CEM project to facilitate the energy-saving service sector in the economy and the improved living quality, the Group intends to extend the CEM business to different levels through the cooperation. Boss China is one of the subsidiaries of the Company in the PRC engaging in low carbon services product by means of contract energy management which is subject to the support of online education platform, video production platform, reward redemption platform and advertisement broadcasting platform. As the construction and operation of the platforms require the relevant recognised qualifications granted by the relevant government authorities in the PRC, the Group has decided to commence the exclusive cooperation with Boss Dream Cultural on the above four platforms in order to accelerate the application for construction and better align with the progress of the CEM business.

Contact:
Carmen Lee
Investor Relationship Department
China Trends Holdings Limited
Email: carmen.lee@8171.com.hk
Tel: +852 2111 9988
Direct: +852 2155 6275
Mobile: +852 6301 6611
Fax: +852 2111 9989


Topic: Business Plan
Source: China Trends

Sectors: Alternative Energy
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