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| Monday, 10 January 2011, 19:37 HKT/SGT | |
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Source: HKTDC | |
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HONG KONG, Jan 10, 2011 - (ACN Newswire) - More than 2,500 suppliers of toys, stationery and baby products, as well as brand licensors and agents, are taking part in four trade fairs that opened today in Hong Kong. The HKTDC Hong Kong Toys & Games Fair, HKTDC Hong Kong Baby Products Fair and HKTDC Hong Kong International Licensing Show, are organised by the Hong Kong Trade Development Council (HKTDC), while the HKTDC and Messe Frankfurt (HK) Ltd are putting on the Hong Kong International Stationery Fair. All four shows are underway at the Hong Kong Convention and Exhibition Centre. The organisers have brought in more than 130 buying missions and invited over 8,500 buyers from 71 countries and regions to the fairs.
HKTDC Deputy Executive Director Benjamin Chau said a rise in Christmas sales has signalled a comeback for traditional markets. Year-end sales in major emerging markets such as the Chinese mainland, Russia and Brazil are regarded as an effective indicator of Hong Kong's export outlook for the year ahead. "A recent HKTDC report predicted an eight per cent increase in Hong Kong exports this year," said Mr Chau. "As these events are the first mega-trade shows in 2011, business orders at the four fairs are a significant indicator of industry performance this year."
Asia's Biggest Toy Show
The 37th HKTDC Hong Kong Toys & Games Fair has attracted about 1,950 exhibitors from 41 countries and regions. The Chinese mainland, India, Korea, Pakistan, Spain, Taiwan and Thailand feature group pavilions, as well as the World of Toys pavilion. Highlights include the Brand Name Gallery and the new Eco Toys and Baby Products Display Zone. Brand Name Gallery exhibitor numbers are up 32 per cent, to 62 this year. They feature 28 per cent more toy brands and cover 42 per cent more exhibition space.
Toy Town, a new book celebrating the success of Hong Kong's toy industry, is being launched at the fair's networking reception tonight. The book details the crucial role Hong Kong toymakers played in producing such global successes as Barbie, the Cabbage Patch Kids and Teenage Mutant Ninja Turtles.
The Baby Show
The second HKTDC Hong Kong Baby Products Fair welcomes more than 340 exhibitors from 20 countries and regions, including first-time participants from Canada, Indonesia, Japan, Malaysia, Spain, the United States and Vietnam. Goodbaby Hong Kong Ltd, a mainland brand listed last November in Hong Kong, is the largest exhibitor in terms of booth size. Highlights include a Brand Name Gallery and the Nursery Electrical Appliances Zone, which showcase a variety of baby-related collections from more than 30 manufacturers, including 21 baby-product brands.
The fair's Hong Kong Baby Products Awards 2011 features five categories for toys, baby wear and accessories, strollers and gear, baby-care products and baby furniture and home accessories. An Eco Design Award and Best Hong Kong Design Award are also being presented. Winning products are: a double-deck baby stroller, organic insect repellent, a hooded organic cotton jacket, an English learning system, a baby pampering mattress, a digital video baby monitor, and a baby monitor with night light.
Top Stationery Event
The 11th Hong Kong International Stationery Fair is hosting more than 230 exhibitors from 12 countries and regions. Greece is a first-time exhibitor, with group pavilions from the Chinese mainland, Korea, Taiwan and Thailand. The second Hong Kong Stationery Award recognises outstanding design talent; winning pieces are on display at the Hall 1D Concourse.
Brand Extravaganza
The ninth Hong Kong International Licensing Show is showcasing more than 500 licensing properties, spanning cartoon animation, movies, arts, fashion, sports and top universities. New exhibitors include the English Premier League Liverpool Football Club. In addition, Hong Kong brands such as G.O.D. (Goods of Desire), Fatina Dreams and the animated feature Little Gobie are represented. The Lifestyle Pavilion and Hong Kong Character Hall feature thematic properties. Chinese mainland, South Korea, Thailand and the UK are showcasing products in group pavilions, while top international speakers spotlight developments in brand, sports and toy licensing in Asia at the show's Hong Kong International Licensing Conference.
The seventh Premier Asian Licensing Awards today paid tribute to outstanding achievements by industry players, as well as creative licensing properties, brands, products and promotions. The award winners are:
Best Asian Property
- Winning Company: Creative Power Entertaining Company Ltd
- Licensing Property: Pleasant Goat and Big Big Wolf
Best Brand & Design
- Winning Company: The Coca-Cola Company
- Licensing Property: Coca-Cola rPET Program
Best Entertainment License
- Winning Company: Creative Power Entertaining Company Ltd
- Licensing Property: Pleasant Goat and Big Big Wolf
Best Licensed Premium Promotion
- Winning Company: Circle K Convenience Stores (HK) Ltd x Disney Consumer Products
- Licensing Property: Toy Story 3
Best Licensee
- Winning Company: Euro Link Investment Management Co Ltd
- Licensing Property: Jaguar
Best Licensing Agency
- Winning Company: Guangzhou Art-land Human Being Culture Communication Co Ltd
- Licensing Property: SpongeBob Squarepants
Merit Award - Emerging Asian Licensing Programme
- Winning Company: Pro Top Ltd
- Licensing Property: COSMOPOLITAN
Fair Websites
HKTDC Hong Kong International Licensing Show: www.hktdc.com/hklicensingshow
HKTDC Hong Kong Toys & Games Fair: www.hktdc.com/hktoyfair
Hong Kong International Stationery Fair: www.hkstationeryfair.com
HKTDC Hong Kong Baby Products Fair: www.hktdc.com/hkbabyfair
Contact:
HKTDC
Corporate Communication Department
Joe Kainz
Tel: +852 2584 4216
Email: joe.kainz@hktdc.org
Topic: Trade Show or Conference
Source: HKTDC
Sectors: Retail & eCommerce
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From the Asia Corporate News Network
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