English | 简体中文 | 繁體中文 | 한국어 | 日本語
Tuesday, 12 January 2021, 17:00 HKT/SGT
Share:
    

Source: Warc
WARC Effectiveness Awards 2021, in association with LIONS, are launched
- A new global marketing effectiveness benchmark like no other
- The awards will be judged using the WARC/LIONS Creative Effectiveness Ladder providing a universal standard
- Feedback given to winners and shortlisted entrants

LONDON, Jan 12, 2021 - (ACN Newswire) - WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS (www.canneslions.com/enter/awards), a new worldwide competition showcasing the best marketing campaigns that deliver business results.



Shining the spotlight on greatness, these awards are unique for being the first to integrate the WARC/LIONS Creative Effectiveness Ladder, a universal framework of the six approaches for using strategy and creativity to drive specific marketing outcomes. It provides a consistent approach and shared language for benchmarking effectiveness globally.

Grand Prix, Gold, Silver and Bronze accolades as well as Special Awards honouring particular areas of excellence will be awarded to best-in-class work across six categories:

Customer Experience: awarding new ways of engaging with consumers and innovative experiences created to connect and immerse on the path to commercial success.

Collaboration & Culture: awarding strategies and instances of brands entering or impacting on culture that can demonstrate a business outcome.

Sustained Growth: for campaigns that have invested in building a brand over time (12 months or more).

Instant Impact: for short-term campaigns (with a duration of six months or less) that led directly to a sales increase.

Brand Purpose: for marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as benefit for the wider community.

Business-to-Business: awarding effective campaigns from one business targeting another.

Each category will be judged by a high-calibre panel, including senior marketers from some of the world's biggest brands and top agency professionals and specialists from around the globe. They will judge and score submissions based on their objectives, insight and strategic thinking, implementation, business effects and lessons learned.

James Hurman, Founding Partner of Previously Unavailable, who developed the WARC/LIONS Creative Effectiveness Ladder in 2020 (www.warc.com/newsandopinion/opinion/a-masterclass-in-creative-effectiveness/3766), will preside over the use of the Ladder as part of the judging process.

Unique to these awards, shortlisted and winning entrants will receive feedback using the ladder as a reference point. A learnings report will also be published to help drive businesses and the industry forward.

Paul Coxhill, Managing Director, WARC, says: "Drawing on WARC's evidence-based expertise and global approach, the WARC Effectiveness Awards will provide the industry with a universal marketing benchmark like no other to shine a light on great effective marketing.

"Additionally, the invaluable feedback that will be given to shortlisted and winning entrants will enable them to consistently produce highly effective creative campaigns and initiatives."

The WARC Effectiveness Awards are open to submissions from any country and communications discipline and the entry fee has been waived for 2021. Papers will be accepted from 15 February until 01 April. Jury chairs will be announced on 18 January and full juries early February. The six shortlists will be announced in May and the winners will be announced at Cannes Lions in June.

More information on the new WARC Effectiveness Awards is available on www.warc.com/awards/effectiveness.

Contact:
Amanda Benfell
Head of PR & Press
+44 20 7467 8125
amanda.benfell@warc.com


Topic: Press release summary
Source: Warc

Sectors: Media & Marketing, Advertising
https://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2021 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 

Warc Releated News
Feb 1, 2021 13:30 HKT/SGT
WARC launches Prize for MENA Strategy 2021
Jan 29, 2021 21:00 HKT/SGT
Following an almost full year of dramatic decline, the global marketing industry ended 2020 in growth
Jan 26, 2021 16:00 HKT/SGT
UK Advertising spend to recover faster than key international markets in 2021
Jan 26, 2021 15:30 HKT/SGT
Marketing in a polarized nation: Providing trust, truth and sanctuary creates a pathway for US brands
Oct 13, 2020 18:00 HKT/SGT
WARC releases Guide to Brand activism in the Black Lives Matter era
More news >>
Copyright © 2021 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 214 890 4418 | Beijing: +86 400 879 3881 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575