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Wednesday, 11 May 2011, 20:55 HKT/SGT

Source: Spikes Asia
Remi Babinet and Daniel Morel First Spikes Asia Jury Presidents to be Named
Delegate Registration Now Open

SINGAPORE, May 11, 2011 - (ACN Newswire) - Spikes Asia Advertising Festival, the regional event for creative excellence in advertising and communications for Asia, is pleased to announce the first jury presidents who will head to Singapore to chair this year's awards. Remi Babinet, Chairman of BETC Euro RSCG and Global Chief Creative Officer of HAVAS will lead the Film, Press, Outdoor and Radio jury as well as the Integrated jury; and Daniel Morel Chairman and CEO of Wunderman, will chair the Direct and Promo & Activation jury.

"It's an honour for us to have Remi and Daniel chair at Spikes Asia this year. Two greatly admired industry leaders whose commitment to their profession and immense expertise will be significant for the awards and for the region," says Terry Savage, Chairman of Cannes Lions, who with Haymarket is joint organiser of the Festival.

Remi Babinet founded BETC Paris in 1994, carving out a brand image that is original and modern for its many clients, such as Evian, Air France, Peugeot, Canal+, Petit Bateau and Lacoste. In 2010, the Evian Rollerbabies campaign was certified by the Guinness World Records as the most viewed online ad of all time with over 165 millions views and counting. BETC was ranked the second most creative agency in the Gunn Report 2010 while its Canal+ 'The Closet' spot was the most awarded in the world.

Remi has consistently challenged the traditional limits of advertising by opening up his agency to new creative fields and creating new ways with which to interact with consumers, such as producing 'Panik' parties in Paris, bringing together artists and alternative music scenes as well as inaugurating an 800 m2 space in the agency dedicated to fashion, design, art and photography.

"I am delighted to be a part of the Spikes experience this year. This festival is an important measure of creativity and I am looking forward to seeing what the region has to offer" says Remi.

Daniel is responsible for transforming Wunderman into one of the most formidable digital marketing networks in the world, with 15+ companies covering every aspect of relationship marketing, and some of the world's best-known brands as clients.

On joining the agency, Daniel reaffirmed its commitment to the fundamental marketing principles and spirit of innovation, and mapped out a strategy for growth. This led to powerful global account relationships with first IBM, then Microsoft and Nokia, which along with Ford are among the agency's largest accounts, demanding scalable, high-impact, cost-effective campaigns in some 50 countries. Daniel launched an aggressive strategy to expand the agency's influence in digital direct marketing, acquiring 18 best-in-class interactive and analytics firms around the world since 2005-AGENDA, Blast Radius, Designkitchen, TheseDays and ZAAZ, among them. In 2010, Daniel enhanced the agency's foothold in the analytics area by expanding KBM Group across Europe and adding I-Behavior and MDI to its ranks.

"Spikes Asia represents the best, restless, inquisitive spirit of advertising that region offers the world today," comments Daniel. "I am excited to see work that simultaneously inspires and challenges."

Taking place at Suntec Singapore, the festival offers an intense and challenging programme of seminars and workshops focusing on creativity, inspiration and learning for individuals involved in creativity and communications. Delegates include creatives, art directors, copywriters, media agency executives, clients, account managers, agency heads, producers, directors, young creatives and students from the region and around the globe, who can view exhibitions of creative work from Asia-Pacific, enjoy networking events in the evening and celebrate the best creative advertising and communications work in the region at the Spike Asia Awards Ceremony.

"Spikes Asia will once again offer an unrivalled programme for delegates featuring serious debates, motivational presentations, inspiring work and enjoyable networking," comments Myriam Coupard, Spikes Asia festival director.

Delegates registering before 1 August can take advantage of the early bird registration (Delegate price S$749. Early Bird price S$649). There are also reduced registration packages for young creatives and young marketers (S$449) and students (S$219).

For further information and to register to attend Spikes Asia 2011, please go to www.spikes.asia.

Key Dates

Delegate registration open from: 21 April 2011
Entries open from: 19 May 2011
Entries deadline: 22 July 2011
End of Early Bird Registration: 1 August 2011
Festival Dates: 18-20 September 2011

Amanda Benfell, 
PR & Press Manager
Spikes Asia Advertising Festival 
Tel: +44 20 7728 4040

Topic: General Announcement
Source: Spikes Asia

Sectors: Broadcast, Film & Sat
From the Asia Corporate News Network

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