" />
English | 简体中文 | 繁體中文 | 한국어 | 日本語
Tuesday, 13 April 2021, 12:34 HKT/SGT
Share:
DouYin Develops Interest E-commerce, Joy Spreader's Marketing Technology Presents Promising Future

HONG KONG, Apr 13, 2021 - (ACN Newswire) - On April 8, DouYin E-commerce staged its first Ecosystem Conference in Guangzhou. In the keynote speech, Kang Zeyu, President of DouYin E-commerce, proposed the concept of "interest e-commerce" - a type of e-commerce driven by people's passion for quality life and aiming to satisfy consumers' implicit needs while improving their life quality.

In recent years, algorithm-based interest recommendation technology has continued to advance, automatically linking massive Internet content and Internet users with an enormous amount of commodities. This has also laid an ideal foundation for the connection of "people", "goods" and "platforms", the three major elements of new consumption in the mobile Internet era. DouYin proposed the very concept of "nterest e-commerce" in view of the critical role played by interest recommendation technology in increasing conversion rates, guiding consumer demand, and enhancing user experience.

This coincides with Joy Spreader's (06988) philosophy of data, algorithms and interest recommendation technology serving online news consumption. By analyzing commodities, video contents, and behaviors of fans, Joy Spreader recommends to Internet celebrities products that cater to their fans' interests so that products match consumers, thereby helping a great number of less-known Internet celebrities to monetize through "interest e-commerce" and helping manufacturers with precise and targeted distribution by applying "interest e-commerce".

Joy Spreader is one of the first marketing technology companies to develop video-based e-commerce. As early as January 2019, Joy Spreader became one of the first service providers to monetize through providing video content under DouYin, as well as one of the first companies in the industry to apply interest recommendation technology to carry out performance marketing services.

In the first E-commerce Ecosystem Conference, DouYin said it would launch three supporting programs next year to help 1,000 merchants achieve annual sales of over RMB100 million, 10,000 high-quality celebrities to achieve annual sales of over RMB10 million, and 100 high-quality products to reach annual sales of over RMB100 million.
DouYin also said that, according to third-party calculations, the GMV of interest e-commerce will exceed RMB9.5 trillion by 2023 with an increasing number of players in the e-commerce industry switching to interest e-commerce.

The enormous future market space also brings great development opportunities to marketing. Joy Spreader, a marketing technology company with an early entry and a technology path in line with future trends, has already obtained first-mover advantages. According to its annual results, video-based e-commerce, mainly comprising non-live streaming e-commerce to sell goods in DouYin, is becoming an essential driver for its revenue and profit growth of Joy Spreader. In 2020, Joy Spreader's annual GMV of e-commerce products reached HK$594 million, representing a year-on-year increase of 353.92%. The ratio of gross profit of e-commerce has doubled from 15.75% in 2019 to 31.50%.

Committed to building an "interest e-commerce ecosystem", DouYin serves top Internet celebrities to enhance presence, improve quality, and enlarge scale. However, in the trillion-yuan market, in addition to top Internet celebrities, the less-known content publishers are in urgent need of monetization, and ecological service providers like Joy Spreader are able to provide sound services for them. Services of Joy Spreader can truly help more DouYin accounts monetize in the DouYin ecosystem, further enhancing user retention, user activity, and becoming a critical part of the DouYin ecosystem.


Topic: Press release summary Sectors: Media & Marketing, Cloud & Enterprise
https://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2025 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 

Latest Press Releases
HK Book Fair, Sports and Leisure Expo and World of Snacks open today  
July 18, 2025 08:25 HKT/SGT
IP Roundtable and International Publishing Forum held at Hong Kong Book Fair today  
July 18, 2025 08:24 HKT/SGT
Latest GA Autonomous Jet Demo Features Live Air-to-Air Engagement Capability  
July 18, 2025 00:05 HKT/SGT
Belgian Aircrew Completes MQ-9B Training  
July 18, 2025 00:05 HKT/SGT
A New Transatlantic Partnership for European CCA  
July 18, 2025 00:00 HKT/SGT
MHI-AP Awarded Long-term Service Contract for the Garabogazkarbamid Fertilizer Plant in Turkmenistan
  
Thursday, July 17, 2025 6:07:00 PM
Cornerstone Robotics Signs MOU with NHG Health and NTU Singapore to Facilitate Accessibility of RAS to Patients in Singapore  
July 17, 2025 17:45 HKT/SGT
Hong Kong Picture Book Publishing Support Programme Cultivates New Creative Forces, Eight Local Illustrators Shine on the International Stage  
July 17, 2025 16:51 HKT/SGT
Mitsubishi Motors Premieres the All-New Destinator in Indonesia  
Thursday, July 17, 2025 4:21:00 PM
Hitachi, global investment firm Brookfield, and global commodities trading firm Hartree Begin to Explore a Funding Scheme in the Environmentally-friendly Digital Infrastructure Sector  
Thursday, July 17, 2025 1:16:00 PM
More Press release >>
 Events:
More events >>
Copyright © 2025 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 214 890 4418 | China: +86 181 2376 3721 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575