English | 简体中文 | 繁體中文 | 한국어 | 日本語
Thursday, 22 April 2021, 14:24 JST
Share:
    

Source: Mitsubishi Corporation
MC and unerry Enter into Capital and Business Alliance

TOKYO, Apr 22, 2021 - (JCN Newswire) - Mitsubishi Corporation (MC) and unerry, inc. (unerry) are pleased to announce the recent signing of their agreement to form a capital and business alliance. MC is one of Japan's leading trading companies, while unerry owns Beacon Bank, one of Japan?s largest platforms for managing behavioral big data and mobility analytics. Their alliance will focus on the application of these data to pursue a variety of businesses that fall within the scope of MC's urban-development and city-management (smart-city) operations.

The Beacon Bank platform takes advantage of small, wireless transmitters known as beacons to facilitate location-based searching and interaction. By analyzing the big data gathered through the platform and building its own behavior-forecasting model unerry also provides distributors and retailers with a range of services, including advertising, sales promotions and advice on maximizing the store-front customer experience. The company's initiatives extend even further to making existing businesses IoT compatible and to constructing or providing advice on new business models. A particular focus has been on smart cities and the MaaS* industry, where unerry has been analyzing people?s movements throughout different regions and commercial facilities. Customers are provided with recommendations and other information on products and places that are tailored to their individual preferences.

MC has been actively pursuing smart-city developments in Japan and ASEAN. By partnering with unerry, the sogo shosha is hoping to leverage the latter's above mentioned mobility-and-behavioral analytics to enhance the services available in those cities. One of the main objectives is to build comfortable urban environments by making them more convenient for both their inhabitants and visitors alike. This would be accomplished by using the data in a number of ways, such as to disseminate information based on people?s characteristics and preferences, or to visualize where and when city spaces are likely to become congested. In this fashion, MC is confident that it can help to realize a sustainable model for contemporary urban developments.

Both unerry and MC are keen to grow their urban-development businesses in Japan and throughout ASEAN. Since 2016, the latter has been collaborating with one of Indonesia's largest real-estate developers, Sinar Mas Land Ltd. (SML), for which it plans to offer solutions that could be applied to some of SML's projects. Among them is the Bumi Serpong Damai smart-city project that covers roughly 6,000 hectares outside the Indonesian capital of Jakarta.

*Mobility as a Service

For more information, visit https://www.mitsubishicorp.com/jp/en/pr/

Topic: Press release summary
Source: Mitsubishi Corporation

Sectors: Wireless, Apps
https://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2022 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 
Mitsubishi Corporation Links

http://www.mitsubishicorp.com

https://www.linkedin.com/company/mitsubishi-corporation/

Mitsubishi Corporation Releated News
2022年8月2日 15時00分 JST
三菱商事、2022年度第1四半期 決算公表
2022年7月12日 17時00分 JST
三菱商事、ペルー共和国ケジャベコ銅鉱山の生産を開始
Friday, 1 July 2022, 16:10 JST
Mitsubishi Corporation: Seven-Member Partnership Commits to Warehouse DX Initiative
2022年7月1日 15時00分 JST
三菱商事など、倉庫産業DXの実現をめざす共同事業に参画
Thursday, 30 June 2022, 18:23 JST
MC and Maruha Nichiro Agree to Establish New Joint Venture in Salmon (land-based)
More news >>
Copyright © 2022 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 214 890 4418 | China: +86 181 2376 3721 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575