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Thursday, 16 June 2011, 10:40 HKT/SGT

Source: BroadcastAsia
BroadcastAsia2011 Affirms Reputation as Asia's Definitive Launchpad for the Broadcasting Industry
Sony to leverage Asia's leading trade event to unveil latest products

SINGAPORE, June 16, 2011 - (ACN Newswire) - Over 650 companies have snapped up 13,200 square metres of exhibition space at BroadcastAsia2011 - the region's leading trade event for the broadcasting and media industry. Boasting a growth of seven per cent compared to 2010, this year's show will showcase the latest products and solutions to visitors, from 3D and Hybrid TV to Digital Signage and Professional Audio Technology.

In a media preview held today by Singapore Exhibition Services (SES), Mr. Calvin Koh, Senior Project Manager of BroadcastAsia shared sourcing budget projections and key highlights for the event taking place on 21 to 24 June 2011. Also in attendance was Mr. Chris Grey, Head of Content Creation Solutions, Professional Solutions Company (PSAP), Sony Electronics Asia Pacific, who gave attendees a live demonstration of their latest professional technology products being showcased at BroadcastAsia2011.

"Just as the Asian broadcasting industry continues to enjoy success in the international arena, BroadcastAsia continues to deliver value to attendees with more facilities and opportunities to experience the latest broadcast technologies available in the industry today," said Mr. Calvin Koh.

Country and Technology Showcases at BroadcastAsia2011

Currently in its 16th edition, 86% of the exhibitors at BroadcastAsia2011 are from outside of Singapore. In fact, 43 countries and representatives from 12 group pavilions will convene at the show, with a strong European presence this year and group pavilions from Belgium, France, Germany, Italy (2), Spain and the UK.

Highlights at BroadcastAsia2011 also include a brand new Cinematography/Film/Production zone that will bring together a selection of production companies demonstrating the latest innovations designed to enhance quality and work efficiency of digital content.

Convening Industry Experts at Dedicated BroadcastAsia Conferences and Workshops

As a knowledge-centric event for professionals, the four-day BroadcastAsia2011 International Conference will feature over 80 high-level, international speakers who will make presentations on 3DTV, HybridTV, Connect TV, DVB and others. Companies represented include Reliance Broadcast Network, 3ality Digital, Motorola Mobility and Front Porch Digital.

This year's Creative Content Production Conference will feature an expanded agenda, and will be split into two days - The Big Screen Day (22 June) featuring key stakeholders from the film industry, and the Small Screen Day (23 June) which will explore opportunities in TV and other media. These will be followed by a full-day post-production workshop on using DSLR videography on 24 June.

Experience Sony's 'Believe HD and Beyond' Vision at BroadcastAsia

Sony will again exhibit at BroadcastAsia2011 to showcase new future-ready technologies for the first time in Asia. The company's booth will be a next-generation hub packed with revolutionary technologies in broadcast and content production that will raise the bar when it comes to creating compelling content.

"As a launch pad for broadcast and production technology trends and innovations in the region, BroadcastAsia2011 is an ideal platform for Sony to introduce its latest products and solutions, as well as be present to understand and focus on value creation for customers," said Chris Grey, Head of Content Creation Solutions, Professional Solutions Company (PSAP), Sony Electronics Asia Pacific.

Making its debut at BroadcastAsia, Sony's F65 CineAlta(R) camera is the result of 30 years of research and represents the industry's first camera with 8K 20 megapixels CMOS sensor. During a closed-door launch event, guests will witness a visually stunning short film created by Curtis Clark using the F65 CineAlta(R) camera, as well as learn more about the insights that led to the development of this breakthrough camera.

"The industry has taken great strides in HD adoption but there is still a significant gap to bridge between SD and HD. We believe consumers are ready - with larger screens and a great deal of HD quality content already available, it is now up to broadcasters to further extend their HD operations," said Grey.

Supporting the industry's transition to digital broadcast, Sony will also introduce a breadth of new HD products this year including the HXC-D70 camera, the MCS-8M compact HD switcher, and the MVS-7000X production switcher. Other technologies that will be showcased at Sony's BroadcastAsia2011 booth include the new BVM series OLED monitors, as well as the first fully integrated 3D shoulder camcorder PMW-TD300 and 3D compact camcorder HXR-NX3D1P, new 3D switchers and 3D software applications at the show.

BroadcastAsia2011 Exhibition -

Date:           21 - 24 June 2011
Venue:          Suntec Singapore, Levels 3 & 4
Opening Hours:  21 - 23 June: 10:30 am to 6:00 pm / 
                24 June: 10:30 am to 4:00 pm
Admission:      Business and trade professionals only 
Registration:   http://www.broadcast-asia.com/
For show updates on BroadcastAsia2011, please visit the following channels:

- Official website http://www.broadcast-asia.com/
- Twitter: http://twitter.com/#!/broadcastasia
- Facebook: http://www.facebook.com/pages/BroadcastAsia/163768382664 ;

About Singapore Exhibition Services Pte Ltd

Set up in 1976, Singapore Exhibition Services (SES) has established itself as one of the most innovative and respected exhibition and conference organisers in Asia. A pioneer in the Singapore exhibition industry, SES events have served as important platforms for companies aiming to forge new business contacts in Asia. With a portfolio of international tradeshows already serving the Communications, Engineering, Machinery and Lifestyle industries, SES continues to develop new events to meet market needs. SES events consistently attract a high level of overseas participation with foreign exhibitors accounting for almost 80% of the show floor. SES is a member of Allworld Exhibitions Alliance, a global network with over 50 offices worldwide. For more information, please visit www.sesallworld.com

About Professional Solutions Company, Sony Electronics Asia Pacific Pte. Ltd.

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. Professional Solutions Company (PSAP) is established as a division company in Singapore under Sony Electronics Asia Pacific Pte. Ltd. PSAP is the Asia Pacific headquarters for the Professional Solutions Group of Sony Corporation. It markets Sony's leading broadcast systems, professional video and audio products, as well as videoconferencing, medical and surveillance systems in Asia other than Japan. It also provides customised business solutions, comprehensive technical support and after-sales service to help Sony's customers stay at the forefront of their business. Please visit our website at http://pro.sony-asia.com for more information.

Media Enquiries:

Elaine Sng
Singapore Exhibition Services
Tel: +65 6233 6636
Email: es@sesallworld.com

Shelina Mahtani / Jon Nio
MSL Singapore
Tel: +65 6327 0285 / +65 6327 0262
Email: shelina.mahtani@mslgroup.com / jon.nio@mslgroup.com

Joy Yap
Sony Electronics Asia Pacific
Tel.: +65 6544 7713
Email: joy.yap@ap.sony.com

Topic: Trade Show or Conference
Source: BroadcastAsia

Sectors: Trade Shows, Film & Video, Media & Marketing, IT Individual, Consumer Electronics, Broadcast, Film & Sat
From the Asia Corporate News Network

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