English | 简体中文 | 繁體中文 | 한국어 | 日本語
Tuesday, 31 August 2021, 21:00 HKT/SGT
Share:
    

Source: Yiche
Yiche's car-themed super party promotes 43,900 cars in August
Yiche held a car-themed super party, which promoted the sales of 43,900 cars in August

BEIJING, Aug 31, 2021 - (ACN Newswire) - Yiche, China's leading auto IT company, teamed up with China's top TV stations to launch the "Super August 18th Car Carnival Night" on August 18. China's leading auto manufactures and dealers participated in the event, launching a grand August car promotion campaign.

Yiche teamed with China's top TV stations to launch "Super August 18th Car Carnival Night", a car-themed super party and grand August automobile promotion campaign. (Image: Yiche).

More than 50 well-known Chinese stars, singers, bands and pianists, including Jay Chou and Lang Lang, were invited to participate in the two-and-a-half-hour party, and provided songs, dances and piano performances. The evening also included 5 Car Super XR shows and interactive Celebrity Car Shows.

The evening showcased the highlights and selling points of the cars through beautiful staging and XR/MR along with other technologies. The gala also offered more than 150 half-price cars and hundreds of millions of dollars in car purchase discounts.

The gala attracted more than 221 million online viewers, making it the biggest August marketing event in China's auto industry history. According to data at the end of the night, "Super August 18th Car Carnival Night" resulted in 43,900 car orders and a turnover of 6.42 billion yuan. The event was an enormous success.

Yiche believed that a car-themed carnival could activate the market and boost consumption during the summer, which is traditionally an off-season for the Chinese auto market.

Liu Xiaoke, president of Yiche, said he hoped that the event would increase brand influence and sales opportunities for major auto manufacturers and open up the consumer potential of the Chinese auto market.

Yiche, founded in 2000, is a well-known Chinese auto IT company. It was listed on the NYSE in 2010. In 2020, it was acquired by Tencent, a well-known Chinese company, becoming privatized again. Hundreds of millions of Chinese users use the Yiche platform to view auto information and buy new and used cars. Yiche also provides digital marketing solutions for Chinese car manufacturers and car dealers. Visit Yiche at www.yiche.com.

Contact:
Han Xiaotang, Yiche
E: hanying3@yiche.com
U: https://www.yiche.com


Topic: Press release summary
Source: Yiche

Sectors: Daily Finance, Automotive
https://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2021 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 

Latest Press Releases
FireStarter Implements Blockpass KYC for Incubated Metaverse Projects  
Nov 28, 2021 03:00 HKT/SGT
Exhibition revealing early human civilization opens in Beijing  
Nov 27, 2021 21:30 HKT/SGT
Infomatix to launch its token-powered knowledge platform  
Nov 27, 2021 18:00 HKT/SGT
China Motorcycle & E-vehicle Brand appears at EICMA 2021  
Nov 27, 2021 17:30 HKT/SGT
Bitcoin Latinum Takes Over Miami with NFT Events During Art Basel  
Nov 27, 2021 17:00 HKT/SGT
Cross-chain Aggregator Cloud NFT Successfully Closes a Pre-Sale with $2.25 Mln Raised  
Nov 26, 2021 23:00 HKT/SGT
GOME Retail Enters Agreements with GOME Fun and GOME Holding to Accelerate Transformation to All-round Retail Ecosystem Sharing Platform; Strives to Lead "Home Living" Industry  
Nov 26, 2021 22:37 HKT/SGT
MobiusTrend Reports: Rising of China's Civilian Restaurant  
Nov 26, 2021 21:00 HKT/SGT
New DeFi platform CreDA looks to de-risk the world of crypto  
Nov 26, 2021 21:00 HKT/SGT
Jacobson Pharma Announces FY2022 Interim Results  
Nov 26, 2021 19:39 HKT/SGT
More Press release >>
 Events:
More events >>
Copyright © 2021 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 214 890 4418 | Beijing: +86 400 879 3881 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575