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Wednesday, 14 September 2011, 10:00 HKT/SGT
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Source: Spikes Asia
3647 Entries for Spikes Asia 2011 - Record Year with 19% Increase

SINGAPORE, Sept 14, 2011 - (ACN Newswire) - A total of 3647 entries from 17 countries will be competing at this year's Spikes Asia Festival, which kicks off this forthcoming Sunday in Singapore, an overall increase of 19% versus last year, with growth in most categories.

Celebrating Asia Pacific's creative excellence in advertising and communications, the categories which have shown the highest increase are in Promo & Activation, Craft, Media, Radio and Outdoor. The top countries participating are India with 612 entries, followed by Australia with 443, Singapore on 429, China with 372, and Japan with 366 entries.

Category                         2010     2011     % Variation
 
Film                              417      360         -13.7%
Print                             473      509          +7.6%
Outdoor                           604      678         +12.3%
Direct                            192      200          +4.2%
Promo & Activation                114      282        +147.0%
Media                             305      355         +16.4%
Radio                             127      143         +12.6%
Design                            163      170          +4.3%
Film Craft                        111      160         +44.0%
Print Craft                       135      248         +83.7%
Integrated                         82       56         -31.7%
Digital                           335      342          +2.0%
Mobile                              -       47           n/a
PR                                  -       97           n/a
 
TOTAL                            3058     3647         +19.3%
"As the largest awards in Asia-Pacific, we are delighted with the continued support of the industry in the region, demonstrated by this incredible growth. Spikes Asia is the place to see the region's great creative work across all the different disciplines, including the two new categories for this year - Mobile and PR. Winning a much sought-after Spike, provides important recognition, inspiration and motivation for both agencies and clients alike," says Terry Savage, Co-Chairman of the Spikes Asia. "With a record number of attendees this year, Spikes Asia is set to be a great event, with much to learn and discuss," he continued.

The winners will be announced and honoured during the Spikes Asia awards ceremony that will be held during the evening of Tuesday 20 September at the Esplanade Theatre. Other accolades to be revealed during the Awards Ceremony are: Agency of the Year, Media Agency of the Year, Network of the Year, and the new Independent Agency of the Year. Samsonite will be honoured with the 2011 Advertiser of the Year award.

Spikes Asia 2011 will conclude with the After Party at IndoChine Waterfront. For more information on Spikes Asia 2011 or to register to attend, please visit www.spikes.asia.

Spikes Asia is jointly organised by Cannes Lions International Festival of Creativity and Haymarket, publishers of Campaign Asia.

Contact:
Amanda Benfell
PR & Press Manager
Spikes Asia Advertising Festival 
amandab@canneslions.com 
Tel: +44 20 7728 4040
www.spikes.asia


Topic: Trade Show or Conference
Source: Spikes Asia

Sectors: Broadcast, Film & Sat
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