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Monday, 19 September 2011, 15:00 HKT/SGT

Source: Spikes Asia
Spikes Asia 2011 Festival Opens - First Shortlists Announced
Print, Ourdoor, Media, Direct, Promo & Activation, Design, PR, Radio, Digital, Mobile and Film

SINGAPORE, Sept 19, 2011 - (ACN Newswire) - Opening yesterday, the Spikes Asia Advertising Festival has revealed the first 11 of 14 shortlists in the categories of Print, Outdoor, Media, Direct, Promo & Activation, Design, PR, Radio, Digital, Mobile and Film from a record 3647 entries submitted this year.

The following number of entries have made it through to the shortlists:

Print - 71
Outdoor - 79
Media - 70
Direct - 42
Promo & Activation - 50
Design - 35
PR - 30
Radio - 24
Digital - 52
Mobile - 15
Film - 50

55 jury members are currently in Singapore judging the best creative advertising and communications from Asia Pacific. The winners of the Spikes Asia Awards will be announced at the much anticipated Awards Ceremony taking place tomorrow night at the Esplanade Theatre in Singapore.

Opening yesterday, delegates are already benefitting from the rich content programme which is now fully underway. Yesterday saw seminars from Coca-Cola, CASBAA and Cheil Worldwide whilst this morning has already seen Yahoo! and JWT take to the stage. The rest of the day sees a further 10 seminars and 3 workshops from the likes of Campaign Asia Pacific, DDB and Renren. The Festival programme continues into the night with Networking After Dark; an evening of fun, networking and drinks with the offices of JWT, Lowe Asia Pacific, McCann Worldgroup, Ogilvy & Mather and Starcom MediaVest opening their doors to registered delegates.

The Young Spikes Integrated Competition kicked-off yesterday with teams having to create an exciting and eye-catching campaign in just 48 hours for the Singapore Red Cross and the Young Spikes Media Competition also started with teams creating an innovative media strategy for the Breast Cancer Foundation. Competitors are asked to present to dedicated juries before the winners are honoured on stage with their gold medal at the Awards Ceremony.

Up to date information on the Festival and details of shortlists and winners as they are announced can be found at www.spikes.asia/winners/2011.

Amanda Benfell
PR & Press Manager
Spikes Asia Advertising Festival
Tel: +44 20 7728 4040

Topic: Awards
Source: Spikes Asia

Sectors: Broadcast, Film & Sat
From the Asia Corporate News Network

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