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Tuesday, 22 November 2011, 01:05 HKT/SGT

Source: LBi
LBi Launches in Sydney Australia - Move Boosts Global Footprint for World Class Marketing and Technology Agency

Sydney/London, Nov 22, 2011 - (ACN Newswire) - Global marketing and technology agency LBi has opened for business in Sydney Australia in response to rapidly growing client demand.

The move marks LBi's ongoing commitment to helping businesses of all shapes and sizes decide what's next... and then taking them there.

LBi's Sydney arm will offer a fully blended range of services to the Australian market including platform innovation, service design, branded content, mobile, CRM, social media, usability and analytics.

Early next year the agency will launch an integrated portfolio of media services including digital display, search, social search and affiliate marketing.

The move will allow LBi to link bought, owned and earned media to power customer journeys in a way that no other agency can.

LBi has already been named as Australian digital agency of record by Johnson & Johnson after it won a place on the APAC roster. The appointment will see the agency work across a number of brands for the global healthcare and pharmaceutical company.

LBi has also started working with Pacific Beverages on its premium beer brand Peroni. The coming months will see the launch of a series of ground-breaking digital projects created in partnership with international markets, as well as developed specifically for Australia and New Zealand.

LBi has a growing Australian team that will work alongside the agency's global network of 1,900 digital specialists in 18 countries around the world. The agency has a strong presence in the Asia Pacific region with offices in Beijing, Shanghai and Mumbai.

Laurent Ezekiel, Global Client Services Director at LBi, said: "Opening up LBi in Australia is a hugely important move for us given the increasing demand for digital excellence from existing and potential clients. As well as allowing LBi to tap into a booming domestic market, the move underlines our commitment to our existing customers who require our blended services on a global scale."

Our growing global footprint allows us to blend strategic, creative, media and technical expertise to create business value for brands in multiple markets."

About LBi

LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what's next for their business - and then we take them there. Along with our media arm bigmouthmedia we define and execute transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com, SAB Miller and Virgin Atlantic. Across our 26 offices in 18 countries, there are more than 1,900 digital specialists collaborating with brands to enrich people's lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search, affiliate marketing, usability and analytics. There are many things that make LBi unique, but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and it's the reason why all types of organisations - from famous global businesses to disruptive start-ups - choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.

Media Enquiries:
Laurent Ezekiel
Global Client Partner
+44 (0)79 5634 2049

Gareth Jones
Global Brand Engagement Director
+44 (0)20 7063 6263

Shailei Forrester
Senior Account Director, LBi Australia
+61 (0)4 1551 3339

This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the
information contained therein.

Source: LBi International N.V. via Thomson Reuters ONE

Copyright (c) Thomson Reuters 2011. All rights reserved.

Topic: Press release summary
Source: LBi

From the Asia Corporate News Network

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