English | 简体中文 | 繁體中文 | 한국어 | 日本語
Monday, 12 August 2024, 17:00 JST
Share:
    

Source: CleverTap
Cross-channel marketing strategies boost conversion rates by up to 31%: CleverTap Report

San Francisco, Ca, & Mumbai, Aug 12, 2024 - (ACN Newswire) - CleverTap, the all-in-one engagement platform, today released its market research report on “Unraveling the Cross-Channel Marketing Strategy”. The report highlights the necessity of tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence. It underscores the importance of understanding local and industry-specific nuances to optimize cross-channel strategies as businesses grow.


The report has looked at more than 600 businesses across the globe and examined factors that could influence or shape the omni-channel strategy such as business growth stage, geographical nuances, industry dynamics, customer lifestyle milestones, and user retention.  The cross-channel strategy of a business involves selecting the right number of channels and the right mix - depending on the stage of growth the business will be in at any given point in time and where the customer is in their lifecycle. A key indicator of the stage of growth a company is at is the number of monthly active users. It is observed that businesses witness up to 49% increase in conversion rates by using four or more channels as part of their omni-channel strategies. 

While email remains dominant in markets like the US and UK, SMS holds significant sway in regions like China and the US, and WhatsApp emerges as a powerhouse in South America and Asia. The report found that adopting an omni-channel marketing strategy impacted the following key areas: app stickiness, conversion rates, and onboarding rates. Key highlights include- 

Engagement: 

  • 23% uptick in engagement on Fintech platforms with email, push notifications and in-app messages.
  • 16% increase in engagement for Subscription platforms with email, while combining it with other channels can take it beyond  20% 
  • 13% elevated engagement in Gaming platforms with a combination of email, push-notifications, in-app messages and app inbox.

Conversion rates:

  • Up to 31% conversion rates in Fintech apps, where email, push notifications, and in-app messages are pivotal.
  • 16% uptick in conversions in Subscription apps from push notifications and in-app messages
  • 10% increase in conversion in the Gaming industry from push notifications and in-app messages.
  • 6% increase in conversions in Ecommerce as a result of a cross-channel strategy incorporating in-app, app inbox, email and push notifications.

App-stickiness: 

  • Over 28% increase for Fintech platforms with more than three channels. 
  • 30% to 70% increase stickiness in Subscription platforms, such as streaming platforms,or grocery shopping, with two to four channels. 
  • 32% increase in stickiness in Gaming platforms, with more than three channels.
  • 26% increase in stickiness in E-commerce platforms, with more than three channels.

Commenting on the report, Jacob Joseph, VP - Data Science, CleverTap said, "Many organizations often dive into customer engagement with a narrower focus, which, while important, can limit their effectiveness. Our latest report highlights the crucial need for a holistic approach to truly drive impactful results. By strategically utilizing a mix of channels, businesses can significantly enhance their engagement efforts. The findings demonstrate that a comprehensive, all-in-one MarTech stack is vital for marketers who must navigate the complexities of diverse channels. This approach not only addresses the numerous challenges but also amplifies overall engagement and effectiveness, ensuring that no customer touchpoint is overlooked and every interaction is optimized for success."

For more information and insights on cross-channel marketing across the industry types, download the report here.

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, Mexico City, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh. 

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/ 
X: https://twitter.com/CleverTap 

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Communications, CleverTap
+91 9820900036
sony@clevertap.com  

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co 



Topic: Research / Industry Report
Source: CleverTap

Sectors: Media & Marketing, Retail & eCommerce, Wireless, Apps, Advertising, Digitalization, Artificial Intel [AI], Startups
https://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 
CleverTap Links

http://clevertap.com

https://www.instagram.com/clevertapofficial/

https://www.facebook.com/clevertap

https://twitter.com/clevertap

https://www.youtube.com/channel/UCuorsmbIO00MTKoA1GLNyjQ

https://www.linkedin.com/company/clevertap

CleverTap Related News
Sept 3, 2024 15:00 HKT/SGT
CleverTap Launches Product Experiences for Optimizing App and Web User Experience
Thursday, 29 August 2024, 9:21 JST
CleverTap's AI-based Recommendation Engine helps Eatigo achieve 100% growth in reservations
Aug 27, 2024 15:00 HKT/SGT
CleverTap's AI-based Recommendation Engine helps Eatigo achieve 100% growth in reservations
July 11, 2024 15:00 HKT/SGT
Fonos Sees Monthly Active Users Increase to 6X with CleverTap's Personalized Engagement
June 26, 2024 16:00 HKT/SGT
Kitabisa achieves a 33% boost in Transactions per user and Increase in User-stickiness with CleverTap
More news >>
Copyright © 2024 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 214 890 4418 | China: +86 181 2376 3721 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575