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Thursday, 17 May 2012, 07:30 HKT/SGT

Source: LBi
LBi Appoints Adrian Farouk as MD of Australia - Appointment Strengthens LBi's Presence in Asia-Pacific Region

Sydney, Aus, May 17, 2012 - (ACN Newswire) - Global marketing and technology agency LBi has appointed Adrian Farouk to the position of Managing Director of Australia.

With over 14 years of international business experience Adrian has worked with a wide range of leading global brands, including Orange, Nokia, Telstra, Nickelodeon, FOXTEL, Unilever and Ferrero.

He joins LBi from leading Australian digital agency Deepend, where he has worked for the last eight years, most recently as Group Strategy Director.

In his new role, Adrian will be responsible for strengthening LBi's global proposition by supporting its international client base expansion into Australia and the Asia Pacific region, as well as nuturing homegrown Australian brands.

LBi opened its office in Sydney last year as part of its ongoing global expansion. Adrian's appointment reflects the increasing demand for LBi's blended approach to digital marketing in the region.

Laurent Ezekiel, Worldwide Client Services Director at LBi, said: "Australia is an incredibly important market for LBi and since opening our doors in the region last year we've seen demand for our services rocket. Adrian's appointment reflects our growing presence in Australia and gives LBi the platform to provide our blended range of services across the Asia Pacific region."

Adrian Farouk, Managing Director of LBi in Australia said: "LBi has a huge reputation in delivering digital campaigns that blend cutting edge techniques and insight to deliver campaigns that make a real difference to a client's bottom line. I'm really looking forward to carrying this vision forward in the region and contributing to the growth of the company."

About LBi

LBi is the world's leading marketing and technology agency, blending insight, creativity and technical expertise to create business value for clients including BT, EON, Lloyds TSB, Virgin Atlantic and Play.com. Across LBi and Bigmouthmedia's network of 24 offices in 16 countries, there are over 1,800 digital experts working to help brands create momentum and cultural relevance across a range of disciplines including service design, branded content, social media, mobile, CRM, media planning and buying, analytics and hosting. LBi specialises in bringing together diverse teams of digital experts to suit the most challenging briefs. We call this blending, and it's the 'special sauce' that makes our full service proposition supremely useful to our clients.

Media Enquiries:

Tim Banks
infomob PR
+44 7771 512 057

This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: LBi via Thomson Reuters ONE

Copyright (c) Thomson Reuters 2012. All rights reserved.

Topic: Management Change
Source: LBi

Sectors: Media & Marketing, Daily Finance, Broadcast, Film & Sat
From the Asia Corporate News Network

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