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| To engage the mobilised consumer, marketers have to rethink, reimagine and reinvent their strategies, both within and outside the organisation |
SINGAPORE, July 16, 2013 - (ACN Newswire) - Today, mobile devices are easily at the center of a typical consumer's daily life. As Ms Lynette Lee, Senior Marketing Communications Manager with Starmall Property Management Pte Ltd puts it, "we are currently living in a very exciting and challenging period as more consumers are becoming smartphone savvy." Indeed, a wealth of new opportunities now lies in the hands of marketers to utilise mobile's capabilities and functions to engage the legions of smartphone and tablet-wielding consumers.
However, before an organisation can reap long-term rewards from its mobile marketing efforts, implementation challenges, both internally and externally, have to be addressed. Within the organisation, one of the fundamental issues in sustaining a mobile strategy, as according to Ms Lee, is that "there must be top down management commitment to ensure the sustainability. It is crucial to get the right team to develop the strategy and maintaining it."
In addition, how best can the mobile strategy be aligned with current business objectives? What would it take for the management to buy-in to mobile?
For the consumer, marketers need to come up with a clear, convincing, long-term plan for mobile marketing. In the words of Mr Michael de Souza, Mobext's General Manager for Singapore, Malaysia & Vietnam, "marketers are spoilt for choice, with a proliferation of mobile marketing and advertising providers vying for your ad-dollars. Many are being caught up in this overwhelming choice and lost in complexity, when they should be focusing relentlessly on the basics of their strategy: defining the goals, objectives, strategies and tactics." Mr Kevin Kwong, Online Director with Edipresse Asia concurs, adding that "marketers have to factor in the increasing diversity of behaviors and touch points, underpinned by the multiplication and ubiquity of these mobile technologies. From the marketer's point of view, how should one plan their campaign to take advantage of this phenomenon?"
To equip practitioners with practical tactics and strategies to overcome these key challenges, Pacific Conferences has organised a 2-day conference dubbed as Best Practices for Integrated Mobile Marketing happening on 29-30 July 2013 in Sheraton Towers Singapore & 1-2 August 2013 in Regal Hong Kong Hotel. Case-studies and insights on mobile integration, mobile social network, mobile location-services, mobile crowdsourcing, mobile ROI measurement and more will be shared, all geared towards reaping improved business results for organizations today.
The roster of experts include Richard Leong from Pizza Hut Hong Kong Management Limited, Janice Chan from Starwood Hotels & Resorts, Christopher Chong from Groupon Singapore, Kevin Kwong from Edipresse Asia, Neil Gardner from AIG Consumer Insurance, Meraj Huda from Lenovo, Lynette Lee from Starmall Property Management Pte Ltd, Liau Yi Chin from National Library Board, David Leung from Maxim's Group, Steven Kopec from Turner International and many others.
Event Details:
Title: Best Practices for Integrated Mobile Marketing Conference
Date & Venue: 29-30 July 2013, Sheraton Towers, Singapore
1-2 August 2013, Regal Hong Kong Hotel, Hong Kong
Organiser: Pacific Conferences
Full programme can also be found at: www.conferences.com.sg/s1419-mma4-01j-a.pdf
Contact:
Ms Leah Katigbak
Tel : +65 6592 7353
Email: leah@conferences.com.sg
Topic: Trade Show or Conference
Source: Pacific Conferences
Sectors: Trade Shows
https://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
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