Malaysia/Indonesia, Sept 26, 2013 - (ACN Newswire) - The advent of new media has changed the way news is gathered, created, disseminated and read. News and information are travelling at lightning speed in online channels, which brings in a number of new challenges for media relations practitioners.
From blogs, forums, vlogs to tweets, an overwhelming majority of journalists now depend on third-party sources in online channels to write their stories. PRecious Communications and Mynewsdesk reported on a recent 2013 media survey that 73% of reporters in Asia conduct an online research on organisations right after receiving their press releases.
"We live in an age in which information is instantly provided. No longer can we assume to talk to the public like we did before. Social networks have given the public a voice which can be even louder than the corporate voice," said Simon Si, Jobstreet's Head of Regional Communications.
More than ever, the instantaneity and uncontrolled environment of digital media means that practitioners need to build a comprehensive communication framework to engage traditional reporters as well as citizen journalists so as to prevent unfavourable news from spiraling into crisis.
"The new normal is disruption and change. Teams handling crisis and issues must be able to anticipate and respond, moving swiftly while remaining true to their core organisation values in a shifting landscape," shared by Elliza Abdul Rahim, PR Director of essence Burson Marsteller.
In emerging markets such as Indonesia and Malaysia, this is further complicated by the intricate media environment, which calls for the need to maintain relationships not just with reporters and bloggers, but also with other key players in the news ecosystem.
"Media commentary is being influenced not only by the complexities of business competition but also by the interrelated views of consumers, company employees, NGOs, Governments and others," said Andrew Goldman, Managing Director of Cohn & Wolfe Indonesia. "Transparency is becoming increasingly important as more and more stakeholders start to scrutinise the region, meaning that it is vital to map influential stakeholders and build strong relationships with them."
Driven to meet these challenges, Pacific Conferences has gathered veteran journalists, senior PR practitioners & communication gurus on "Integrated Media Relations" conference, to be held in Kuala Lumpur from 14 - 15 November 2013 and Jakarta from 21 - 22 November 2013.
This year's conference brings in speakers from Men's Health, Al Jazeera, The Jakarta Post Digital, Liputan 6 SCTV, Pfizer, XL Axiata, DuPont, Jobstreet, Indosat and many others to share insider perspectives on issues such as media landscape, media pitching, citizen journalism, crisis management, influencer relations, online media relations and measurement.
Other case studies which will be presented on the conference includes CNN, OhmyNews, Facebook, Samsung, Visa, Energizer, Nokia, Domino's Pizza, Asia Pulp & Paper, Cathay Pacific, Skyscanner and Arab Spring.
Conference Details
Title: Integrated Media Relations Conference
Date & Venue: 14 - 15 November 2013,
Sheraton Imperial Kuala Lumpur Hotel, Kuala Lumpur
21 - 22 November 2013,
InterContinental Jakarta MidPlaza, Jakarta
Organiser: Pacific Conferences
Full programme can also be found at: http://conferences.com.sg/m3225-smr12-01s-a.pdf
Contact:
Ms Cindy Toh
Tel: +65-6592-7361
Email: cindy@conferences.com.sg
Topic: Trade Show or Conference
Source: Pacific Conferences
Sectors: Trade Shows
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From the Asia Corporate News Network
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