SINGAPORE, Oct 9, 2013 - (ACN Newswire) - From blogs, forums, vlogs to tweets, an overwhelming majority of journalists now depend on online sources to write their stories. More than ever, the instantaneity and uncontrolled environment of digital media means that practitioners need to integrate new media into their communication strategies so as to prevent unfavourable news from spiraling into crisis.
"You mustn't be satisfied with the old days when you have access and good relationship with the news editor. We have seen strong evidence of company successes and failures especially here in Asia, where the social media numbers is not only a bluff," said Adrian Prasanto, Indosat's Head of Public Relations.
With the advent of new media, we are rapidly moving away from one-to-one media relations environment, where it is increasingly more crucial to build relationships not just with reporters but also with everyone else.
"Social networks have given the public a voice which can even be louder than the corporate voice. Communicators must be well verse with this new information consumption and learn creative ways to capture the attention of the increasingly digitally-savvy audience," shared Simon Si, Regional Communications Head of Jobstreet Malaysia.
Andrew Goldman, Managing Director of Cohn & Wolfe Indonesia adds, "Media commentary is being influenced not only by the complexities of business competition but also by the interrelated views of consumers, company employees, NGOs, Governments and others. Transparency is becoming increasingly important as more and more stakeholders start to scrutinise the region, meaning that it is vital to map influential stakeholders and build strong relationships with them."
In recognising the above challenges, Pacific Conferences has gathered veteran journalists, senior PR practitioners & communication gurus on "Integrated Media Relations" conference, to be held in Kuala Lumpur from 14 - 15 November 2013 and Jakarta from 21 - 22 November 2013.
Drawing from case studies such as Men's Health, Al Jazeera, The Jakarta Post, Liputan 6 SCTV, CNN, OhmyNews, Pfizer, XL Axiata, DuPont, Jobstreet, Indosat, Facebook, Samsung, Visa, Energizer, Nokia, Domino's Pizza, Asia Pulp & Paper, Cathay Pacific, Skyscanner, Arab Spring and many others, the conference will address issues and challenges in media pitching, citizen journalism, crisis management, influencer relations, social CEO and measurement.
Event Details
Title: Integrated Media Relations Conference
Date & Venue: 14 - 15 November 2013,
Sheraton Imperial Kuala Lumpur Hotel, Kuala Lumpur
21 - 22 November 2013,
InterContinental Jakarta MidPlaza, Jakarta
Organiser: Pacific Conferences
Full programme can also be found at: http://conferences.com.sg/m3225-smr12-01s-a.pdf
Contact:
Ms Cindy Toh
Tel: +65-6592-7361
Email: cindy@conferences.com.sg
Topic: Trade Show or Conference
Source: Pacific Conferences
Sectors: Trade Shows
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