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Monday, 14 March 2016, 11:48 HKT/SGT

Source: The Asian Marketing Effectiveness & Strategy Conference & Awards
First Speakers Announced for AMES 2016

SINGAPORE, Mar 14, 2016 - (ACN Newswire) - Leading strategists and brand experts are among the first speakers to be confirmed for the Asian Marketing Effectiveness & Strategy Conference & Awards (AMES). 10 speakers have been announced for the festival, which takes place on 31 May 2016 at Grand Hyatt Singapore, with more to be named in the coming weeks.

Delegates will hear from Erik Hermanson, Global Head of Marketing - Mobile, ASUS and Seton Vermaak, Head of Strategy at Razorfish Hong Kong as they share the success story of how ASUS evolved to be a global player in 2015. Using real-world cross-industry examples, Tom Voirol, VP Strategy at Critical Mass will define what it takes to become a digitally native brand while Natalie Gruis, Head of Strategy Planning at TBWA\Singapore will share her perspectives on the unique challenges for 21st century brands and how agencies can stay relevant.

Kristian Barnes, CEO of Vizeum APAC and Maunik Thacker, Senior Vice President - Marketing for Marina Bay Sands will jointly demonstrate how technology vulnerability can be turned into sustainable and competitive business processes to drive growth. Datalicious's CEO and Founder, Christian Bartens, will make the case for data driven decision-making through an in-depth study of the disparity between channels marketers are investing in and the actual media consumption behaviour of consumers. Stephen Tracy, Data & Insight Lead, SEA for SapientNitro will share his knowledge and expertise on building a successful analytics programme through a "people-first" strategy.

Jane Lin-Baden, CEO of Isobar China Group and Kelvin Long, Co-founder and Chief Technology Officer for Unionpay Smart will share learnings from a recent data partnership to establish how diversified data drives smart marketing.
Commenting on the line-up, Andrea Hayes, Festivals Director says, "The Asian Marketing Effectiveness & Strategy Conference represents a carefully curated selection of great speakers, critical topics, and interesting viewpoints. It offers real insights into marketing strategies and will empower delegates with fresh, innovative ideas and an understanding of the importance of marketing effectiveness."

Delegates registering before 30 March 2016 can enjoy an early bird discount saving on the price of a full delegate package and pay just SGD680 for a full delegate pass. Registrations made after this date will cost SGD780. There is a special registration package for delegates under 30 years of age for SGD375. All delegate packages will include access to the Awards ceremony. For more information, please visit www.ames.asia.

About The Asian Marketing Effectiveness & Strategy Conference & Awards

The Asian Marketing Effectiveness & Strategy Conference and Awards (AMES) is Asia Pacific's foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers. The Festival is a celebration of the latest thinking in marketing effectiveness and a showcase of some of the very best examples of effective brand building from around the globe. It features a compelling programme of seminars and forums, multiple networking sessions and a gala awards presentation.

The 14th Asian Marketing Effectiveness Awards, from which the festival has grown, honours clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards receive over 1,100 entries and are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness Awards trophies. The Asian Marketing Effectiveness & Strategy Conference & Awards is organised by Lions Festivals and Haymarket Media Group. www.ames.asia.

Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Lions Festivals

Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival and Awards. Lions Festivals is powered by Top Right Group. www.lionsfestivals.com.

Regina Low
Festivals Marketing and Relationships Manager
[email protected] 	
Tel: +65 6579 0543

Source: The Asian Marketing Effectiveness & Strategy Conference & Awards

Topic: Press release summary
Sectors: Retail & eCommerce, E-commerce, Advertising
From the Asia Corporate News Network

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