SINGAPORE, Apr 19, 2016 - (ACN Newswire) - Of the 1,231 submissions to the Asian Marketing Effectiveness & Strategy Awards 2016, 324 entries have made it through to the shortlist.
Following weeks of intense deliberation by an expert panel of 96 leading international and regional marketing experts, the following number of entries has been shortlisted in each awards section:
Effectiveness - 135
Media Strategy - 71
Digital Strategy - 73
Data & Analytics - 32
e-Commerce - 13
"We are impressed with the diversity and quality of thought in the entries to the Asian Marketing Effectiveness & Strategy Awards this year, some of which are the strongest entries ever received. With more than 1,200 entries being placed through an extremely rigorous judging process, to be shortlisted is in itself a significant achievement. We congratulate the shortlisted entrants and look forward to applauding the winners at the Awards next month," says Andrea Hayes, Festivals Director.
Gerald Ang, Global Digital Leader for General Electric and Jury President for Digital Strategy Jury comments, "Everything is possible today. With that lens, we are looking for the right mix in your strategy, driven by data, technology, customer experience and creativity that demonstrates purpose to your customers with clear business outcomes. Thrilled to be part of the team to learn, share and be inspired from the best in the region!"
The full shortlist is now available to view on the website and the 2016 winners will be honoured at the Awards Ceremony taking place after the Conference at Grand Hyatt Singapore on 31 May 2016.
For full information on Asian Marketing Effectiveness & Strategy Conference & Awards or delegate registration, please visit www.ames.asia.
Key Dates -
Entries Open : 7 December 2015
Delegate Registration Open : 25 January 2016
Entries Close : 26 February 2016
Delegate Early Bird Deadline : 30 March 2016
AMES Conference and Awards : 31 May 2016
Festivals Marketing and Relationships Manager
Tel: +65 6579 0543
Source: The Asian Marketing Effectiveness & Strategy Conference & Awards
Sectors: Retail & eCommerce, E-commerce, Advertising
From the Asia Corporate News Network
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