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Tuesday, 19 April 2016, 17:00 HKT/SGT

Source: The Asian Marketing Effectiveness & Strategy Conference & Awards
Asian Marketing Effectiveness & Strategy Awards 2016 Shortlist Released

SINGAPORE, Apr 19, 2016 - (ACN Newswire) - Of the 1,231 submissions to the Asian Marketing Effectiveness & Strategy Awards 2016, 324 entries have made it through to the shortlist.

Following weeks of intense deliberation by an expert panel of 96 leading international and regional marketing experts, the following number of entries has been shortlisted in each awards section:

Effectiveness - 135
Media Strategy - 71
Digital Strategy - 73
Data & Analytics - 32
e-Commerce - 13

"We are impressed with the diversity and quality of thought in the entries to the Asian Marketing Effectiveness & Strategy Awards this year, some of which are the strongest entries ever received. With more than 1,200 entries being placed through an extremely rigorous judging process, to be shortlisted is in itself a significant achievement. We congratulate the shortlisted entrants and look forward to applauding the winners at the Awards next month," says Andrea Hayes, Festivals Director.

Gerald Ang, Global Digital Leader for General Electric and Jury President for Digital Strategy Jury comments, "Everything is possible today. With that lens, we are looking for the right mix in your strategy, driven by data, technology, customer experience and creativity that demonstrates purpose to your customers with clear business outcomes. Thrilled to be part of the team to learn, share and be inspired from the best in the region!"

The full shortlist is now available to view on the website and the 2016 winners will be honoured at the Awards Ceremony taking place after the Conference at Grand Hyatt Singapore on 31 May 2016.

For full information on Asian Marketing Effectiveness & Strategy Conference & Awards or delegate registration, please visit www.ames.asia.

Key Dates -

Entries Open : 7 December 2015
Delegate Registration Open : 25 January 2016
Entries Close : 26 February 2016
Delegate Early Bird Deadline : 30 March 2016
AMES Conference and Awards : 31 May 2016

About The Asian Marketing Effectiveness & Strategy Conference & Awards

The Asian Marketing Effectiveness & Strategy Conference and Awards (AMES) is Asia Pacific's foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers. The Festival is a celebration of the latest thinking in marketing effectiveness and a showcase of some of the very best examples of effective brand building from around the globe. It features a compelling programme of seminars and forums, multiple networking sessions and a gala awards presentation.

The 14th Asian Marketing Effectiveness Awards, from which the festival has grown, honours clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards receive over 1,100 entries and are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness Awards trophies. The Asian Marketing Effectiveness & Strategy Conference & Awards is organised by Lions Festivals and Haymarket Media Group. www.ames.asia.

Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Lions Festivals

Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival and Awards. Lions Festivals is powered by Top Right Group. www.lionsfestivals.com.

Regina Low, 
Festivals Marketing and Relationships Manager
[email protected]
Tel: +65 6579 0543

Source: The Asian Marketing Effectiveness & Strategy Conference & Awards

Topic: Awards
Sectors: Retail & eCommerce, E-commerce, Advertising
From the Asia Corporate News Network

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