|
Thursday, 18 August 2022, 14:37 HKT/SGT | |
| |
|
|
HONG KONG, Aug 18, 2022 - (ACN Newswire) - From August 16 to 18, 2022, the Brazilian Trade and Investment Promotion Agency, ApexBrasil, honorably participated in the 28th Interwine China International Wine Exhibition (Interwine), a national mega-scale imported wine and spirits professional exhibition held in Guangzhou. In this exhibition, a total of 9 well-known brand wine merchants from Brazil participated to exhibit high-quality Brazilian wines to China, which not only deepened and consolidated the wine industry connection between China and Brazil, but also further expanded Brazilian brand wines into the booming wine market in China.
Following SIAL, CIIE, Prowine and other exhibitions, Brazil's participation in Interwine is to consolidate its image as a trading partner of China. Brazil has set up an exhibition hall in this event. In addition to exhibiting the potential of the country's wines sector to attract investment, wines, sparkling wines, grape juices and other products have also been exhibited for tasting and using by the Brazilian wines and spirits masterclass, comprehensively interpreting the unique flavor of Brazilian wines. The exhibitors took this opportunity to face the Chinese market directly and establish a closer connection with consumers to lay a solid foundation for future development in China. The well-known brand wine merchants participated in the exhibition includes Aurora, Distillerie Stock do Brasil, Casa Perini, Sociedade de Bebidas Mioranza, Vinhos Salton, Miolo Wine Group, CRS Brands, Nova Alianca and Vivant Winery.
With most of its territory located in tropical areas and special geographical locations of wine-making areas, the wines produced in Brazil are unique in personality. The lecture in Brazilian wine and spirits masterclass was given by Terry He, a senior lecturer of French CAFA-Wine School, China branch and the founder of Southern Slope Bar & Store. In the masterclass, Terry He not only introduced the history of Brazilian wines, characteristics of wine-making areas, opportunities in the Chinese market, and differences between Brazilian wines, Chilean wines and Argentine wines, but also led the guests to see the elegant demeanor of Brazilian wines. By tasting 9 kinds of Brazilian wines and spirits, all guests in the class directly experienced the Brazilian culture and vintage wines.
To offer the guests a further experience, a reception dinner was held after the exhibition, inaugurated by the Consulate General of Brazil in Guangzhou and the ApexBrasil. The Uniao Brasileira De Vitivinicultura (UVIBRA) introduced the production of Brazilian wines during the dinner, followed by individual demonstrations by the exhibitors one by one, presenting the rich and varied characteristics of Brazilian wines. At the same time, a passionate and unrestrained traditional samba dance performance, jointly arranged by the ApexBrasil and the UVIBRA, allowed the guests to taste the wine products brought by the exhibitors accompany with samba customs, and fully experience the enthusiasm and vitality of the Brazilian wines and spirits industry.
Rodrigo Gedeon de Melo, the Chief Operating Officer of ApexBrasil, said, "It is our great pride to have the agreement with UVIBRA since last year that together we will promote the wine products abroad and expand our presence in priority markets including China. Brazilian wine products have been exported to 53 countries and have received various awards and certificates, well received by the markets of these countries. The Brazilian wine industry is ready to expand and reinforce the internationalization of wines, sparking wines and grape juices from the Brazilian companies. When the industry is ready, ApexBrasil stands ready for the promotional activities to help the Brazilian wine industry better seize the opportunities in oversea markets, and today's Interwine Guangzhou is one of the examples."
Topic: Press release summary
Sectors: Trade Shows
https://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
|
|
|
|
|
|
Latest Press Releases
Rover Announces and Closes $0.03 Unit Financing
May 16, 2024 05:00 HKT/SGT
|
|
|
New Research Increases Confidence in the Benefits of Vegan Diets for Dogs
May 16, 2024 05:00 HKT/SGT
|
|
|
3rd Annual Clean Power & New Energy 2024
May 15, 2024 21:53 HKT/SGT
|
|
|
Dubai FinTech Summit concludes with over 8,000 visitors from 118 countries
May 15, 2024 21:40 HKT/SGT
|
|
|
Honda and IBM sign Memorandum of Understanding to Explore Long-term Joint Research and Development of Semiconductor Chip and Software Technologies for Future Software-Defined Vehicles
Wednesday, May 15, 2024 1:30:00 PM
|
|
|
Intermodal Terminal Company (ITC) Chooses Hexagon to Deliver Groundbreaking Australian Rail Terminal
May 15, 2024 12:32 HKT/SGT
|
|
|
Eisai Initiates Rolling Biologics License Application to US FDA for LEQEMBI (lecanemab-irmb) for Subcutaneous Maintenance Dosing for the Treatment of Early Alzheimer's Disease Under the Fast Track Status
Wednesday, May 15, 2024 10:19:00 AM
|
|
|
Five Tips to build Personalised Engagement with your Customers
May 15, 2024 09:05 HKT/SGT
|
|
|
Former Microsoft, IBM and Compaq Executive to Head APJ Expansion for GTDC
May 15, 2024 09:00 HKT/SGT
|
|
|
SMEIC Proposes to Acquire Shanghai Prime: A Catalyst for Developing a New Dual-Wheel Driver Pattern
Tuesday, May 14, 2024 8:54:00 PM
|
|
|
|
More Press release >> |
|
|
|