|
JAKARTA, Oct 4, 2023 - (JCN Newswire) - The Asia Video Industry Association (AVIA) has released a study to understand the usage of different video services in Indonesia and consumer attitudes towards them. The study looked at video across social media, user-generatedcontent (UGC), linear TV, messaging services and premium OTT. This is a follow-up to its study on Premium OTT – Building its Rightful Place in the Digital Market, which was first released in September 2022 and focused on the Singapore market.
Amongst Indonesian consumers, premium OTT is viewed as having the highest quality content. 75% of users of premium OTT services (such as Netflix, Vidio, Viu and WeTV) said it offered the best quality content, higher than users of any other category of video. Of all 24 video platforms studied, five of the top seven services ranked as offering the highest quality content were premium OTT.
Usage of premium OTT is also associated with the most positive emotions. When asked about feelings after watching an hour of different types of content, TV series and movies significantly outscored user- generate content and social media in eliciting happiness and amusement.
While premium OTT is still at an earlier stage of development in Indonesia than free UGC and social media services like YouTube and TikTok, it is clear that those who use premium OTT value it more. When asked what videoservices they would first be prepared to forego, only one in the top ten services was premium OTT, and the top 4 were all social media or UGC services.
“We believe the power and opportunity of premium OTT is hugely significant and offers a real and relatively untapped opportunity for advertisers in Indonesia. The proven quality of the environment, the stickiness of thecontent and the positive emotions created by it are critical for advertisers, and this study clearly demonstrates that. Given the dominance and high penetration of UGC and social media video services in Indonesia, the fact that this smaller but growing category of premium OTT performed so well in these categories is quite remarkable. We believe advertisers need to sit up and take note,” said Louis Boswell, CEO, AVIA.
The full Indonesia study research deck and methodology can be found here. This study continues to build on a regional research project started with a two part study conducted in Singapore in 2022 and 2023.
AVIA thanks its members Magnite, PubMatic and The Trade Desk for supporting the Indonesia research.
About the Premium OTT Study
The current study, Premium OTT: Building its Rightful Place in the Digital Market (Indonesia), was conducted inIndonesia by Milieu Insight Pte Ltd, with online fieldwork using Milieu Insight’s online panel. The sample size was n=1000 and was representative of the adult population aged 16+ in Indonesia. Premium OTT Services listed in thestudy were as follows: Disney+ Hotstar, HBO Go, iFlix, iQIYI, Metro TV Online, Netflix, RCTI+, TVRI Online, Vidio, Vision+, Viu, WeTV. Social Media and Video Sharing Services listed were Facebook, Instagram, Snackvideo, Snapchat, Telegram, TikTok, Twitch, Twitter, Vimeo, WhatsApp and YouTube.
About the Asia Video Industry Association
The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in AsiaPacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against videopiracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.
For media enquiries and additional background please contact:Charmaine KwanHead of Marketing and Communications Email: charmaine@avia.orgWebsite: www.avia.orgLinkedIn: www.linkedin.com/company/asiavideoia Twitter: @AsiaVideoIA
Source: AVIA
セクター: トレードショー, 放送
Copyright ©2025 JCN Newswire. All rights reserved. A division of Japan Corporate News Network. |
Related News
|
Latest News青島國資+雙管線驅動！華芢生物（02396.HK）破局PDGF稀缺賽道 錨定國配核心機遇 香港, Dec 16, 2025 - (ACN Newswire) - 在全球創新藥估值修復與18A賽道稀缺標的爭奪白熱化的背景下，青島國資深度背書的華芢生物-B（02396.HK）正式啟動港股招股，以"港股PDGF第一股"的獨特定位，成為年末國際配售市場的核心聚焦點。公司擬全球發售1764.88萬股股份，其中國際配售占比90%（1588.38萬股），香港公開發售占比10%（176.50萬股），招股期至12月17日，最高發售價51.00港元，預計12月22日於港股主板掛牌。 康哲藥業（867.HK/8A8.SG）：創新藥口服JAK1抑制劑Povorcitinib在中國獲納入「突破性治療品種」 深圳, Dec 16, 2025 - (ACN Newswire) - 12月15日，康哲藥業控股有限公司（「康哲藥業」）欣然宣佈，旗下德鎂醫藥有限公司（「德鎂醫藥」，專業聚焦皮膚健康的創新型醫藥企業，正申請於香港聯合交易所有限公司主板獨立上市，詳見康哲藥業日期為2025年4月22日發佈的公告）擁有相關許可權利的創新口服JAK1抑制劑povorcitinib（擬定中文通用名：磷酸泊沃昔替尼片）（「povorcitinib」或「產品」）已獲中國國家藥品監督管理局（「NMPA」）藥品評審中心批准納入突破性治療品種名單，擬定適應症為成人患者非節段型白癜風。此次認定有望加快該產品的研發與審評進程。 康哲药业（867.HK/8A8.SG）：创新药口服JAK1抑制剂Povorcitinib在中国获纳入"突破性治疗品种" 深圳, Dec 16, 2025 - (ACN Newswire) - 康哲药业控股有限公司（"康哲药业"）欣然宣布，旗下德镁医药有限公司（"德镁医药"，专业聚焦皮肤健康的创新型医药企业，正申请于香港联合交易所有限公司主板独立上市，详见康哲药业日期为2025年4月22日发布的公告）拥有相关许可权利的创新口服JAK1抑制剂povorcitinib（拟定中文通用名：磷酸泊沃昔替尼片）（"povorcitinib"或"产品"）已获中国国家药品监督管理局（"NMPA"）药品评审中心批准纳入突破性治疗品种名单，拟定适应症为成人患者非节段型白癜风。此次认定有望加快该产品的研发与审评进程。 希迪智駕招股進行中：構築智能駕駛產業化底座 多場景落地打開成長空間 香港, Dec 15, 2025 - (ACN Newswire) - 在全球新一輪科技革命與產業變革加速演進的背景下，智能駕駛產業正迎來爆發式增長，作為深耕該領域的核心力量，希迪智駕（3881.HK）于12月11日正式啟動招股程序，目前相關工作正有序推進中，公司赴港上市進程已進入最後衝刺階段，距離登陸港股資本市場僅一步之遙。 希迪智驾招股进行中：构筑智能驾驶产业化底座 多场景落地打开成长空间 香港, Dec 15, 2025 - (ACN Newswire) - 在全球新一轮科技革命与产业变革加速演进的背景下，智能驾驶产业正迎来爆发式增长，作为深耕该领域的核心力量，希迪智驾（3881.HK）于12月11日正式启动招股程序，目前相关工作正有序推进中，公司赴港上市进程已进入最后冲刺阶段，距离登陆港股资本市场仅一步之遥。 雲頂新耀發佈2030戰略規劃 管理層及主要股東增持超3800萬港元股份 香港, Dec 15, 2025 - (ACN Newswire) - 雲頂新耀（HKEX 1952.HK）發佈公司2030發展戰略。受戰略發佈提振，公司股價當日整體表現強勁，盤中一度觸及48.54港元的階段高點。截至當日收市，雲頂新耀股價報46.88港元，上漲4.55%，股價全天維持在相對高位運行，顯示市場反應積極。  韓国の主要人物・金載德氏がMOVA Chain支援を表明、エコシステム発展が新段階へ 韓国・ソウル, Dec 13, 2025 - (JCN Newswire) - 韓国のブロックチェーンおよびデジタル経済分野で新たな動きが報じられている。政治、社会団体、メディア、国際交流など多分野で活動する金載德（Kim Jae-duk）氏が、ブロックチェーン連盟会長およびMOVA Chainエコシステム支援者として関与を開始し、MOVAプロジェクトが韓国で広く注目されている。 |
|