TOKYO, Jan 15, 2010 - (ACN Newswire) - Mitsubishi Motors Corporation (MMC) announced an unprecedented collaboration by its Canadian unit Mitsubishi Motor Sales of Canada Inc. (MMSCAN) and Hydro-Quebec that will put up to 50 zero-emission all-electric i-MiEV passenger cars on the streets of the City of Boucherville, an independent municipality and a suburb of Montreal, in the largest Canadian project ever fielded to integrate, test, and evaluate all-electric vehicles on urban streets under real-world conditions.
Announced also at the Montreal International Auto Show, the pilot program will expose fleet drivers from Boucherville, Hydro Quebec, and other approved companies to the Mitsubishi i-MiEV all electric minicar, in both fall and winter urban conditions.
"We are very proud to be leading the way to a greener and more sustainable future by developing environment-friendly vehicles, fueled by clean, renewable energy," said Koji Soga, president and CEO of MMSCAN. "Mitsubishi Motors is a leader in electric car development and the i-MiEV represents the pinnacle of our green technologies. In the same sense, Hydro-Quebec and the City of Boucherville are demonstrating their environmental leadership by participating in this unique initiative."
Hydro-Quebec President and CEO Thierry Vandal said that the project is a vital element in the company's commitment to environmental stewardship. "Hydro-Quebec is committed to reducing greenhouse gas emissions by playing a key role in the electrification of transportation. This trial is designed to study the vehicles' charging behaviour, driving experience as well as overall driver satisfaction. It will also allow Hydro-Quebec to evaluate the challenges involved in integrating electric vehicles into its grid."
"This is a truly exciting project for the City of Boucherville," said Boucherville Mayor Jean Martel. "We look forward to participating alongside our leading local businesses to help Hydro-Quebec and Mitsubishi gather meaningful data."
About Mitsubishi Motors
MITSUBISHI MOTORS CORPORATION is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in MITSUBISHI MOTORS' DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, MITSUBISHI MOTORS introduced its new brand strategy in 2017, expressed in its "Drive your Ambition" tagline - a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today MITSUBISHI MOTORS is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.
Public Relations Department
Source: Mitsubishi Motors
Topic: Press release summary
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