TOKYO, Jan 28, 2010 - (ACN Newswire) - Mitsubishi Motors Corporation (MMC) was honored with the internationally acclaimed Paul Pietsch Award for the development of the new-generation electric vehicle i-MiEV. The prize for automotive technology and design was received by Mitsubishi Motors Corporation's Member of the Board in Charge of Product Strategy & Development Group Headquarters Gayu Uesugi from auto motor und sport editor-in-chief Bernd Ostmann.
In Japan, the i-MiEV has already been on the market since July 2009 whilst production of the export left-hand-drive version will start in October 2010. With zero CO2 tailpipe emissions and minimal well-to-wheel generation of CO2, MMC's i-MiEV makes a valuable contribution to climate protection.
The i-MiEV is planned for European launch in the end of 2010, and its charging system will be compatible with European 220/240V household outlets, providing for a zero-to-full charge within an estimated seven hours.
"We are particularly pleased that the high-caliber international judging panel honors our i-MiEV electric vehicle by presenting it with this internationally-acclaimed technology award this year. With this award, we believe we can carry out our European market launch in the end of 2010 with even further confidence," said Mr. Uesugi.
The winners of the award named after the co-founder of auto motor und sport magazine are selected by a judging panel composed of the editors of the automobile magazine as well as the editors-in-chief of 28 international partner magazines. Since 1989, the Paul Pietsch Award has been recognizing particularly innovative developments in automotive engineering. To qualify for the award, the new technology must already have been introduced into regular production.
About Mitsubishi Motors
MITSUBISHI MOTORS CORPORATION is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in MITSUBISHI MOTORS' DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, MITSUBISHI MOTORS introduced its new brand strategy in 2017, expressed in its "Drive your Ambition" tagline - a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today MITSUBISHI MOTORS is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.
Public Relations Department
Source: Mitsubishi Motors
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