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HO CHI MINH CITY, VIETNAM, May 19, 2010 - (ACN Newswire) - WTO-participation has opened the floodgates for globalisation in Vietnam. Relaxed regulations have attracted a huge amount of foreign investment, facilitating a stark rise in competition. The market has never been more cluttered, with the influx of new companies, continual crises, heightening volatility of financial markets and media explosion, corporations are striving to effectively communicate with both internal and external stakeholders (i.e. government, investors, staff, suppliers, customers, media, etc) in order to build a sustainable and superior corporate image. The fast pace of development in Vietnam will not condone any mistakes in communications. But are corporations doing it right?
This 2-day conference on "Public Relations in Vietnam" aims to equip PR professionals with successful strategies to project a positive corporate reputation and to effectively communicate brand identity and brand promise. Hear from our panel of regional experts the best practices in developing, implementing, monitoring and measuring a successful PR campaign.
Learn how Piaggio pitched PR angles to fit different media platforms and how Bao Viet successfully communicated its new brand direction. Pick up practical ideas from the strategies and programmes that British American Tobacco took to communicate and position itself as a socially responsible firm. Discover the key steps Cargill and Mead Johnson took to sustain brand image during a crisis. Better yet, engage in lively discussions with our exclusive journalist panel on what captures the media's attention.
Programme Highlights:
- Overview of the PR Landscape in Vietnam
- Corporate Branding
- Internal Communications
- Strategic Media Relations
- Crisis Management and Communications
- Government Relations
- New Media & PR: Exploring the Digital Era
- Corporate Social Responsibility
- PR Measurement
+ Interactive Panel Dialogue with Journalists
- Hear inside opinions on how to impress journalists and get support from the media
For more information and registration, please visit: http://www.conferences.com.sg/conf-sprv.htm
Contact:
Ms. Feon Lee (Singapore)
Tel: +65 6372 2201
Fax: +65 6227 1601
Email: feon@conferences.com.sg
Ms Phung Thuy Hong (Vietnam)
Tel: +84 8 6674 0137
Fax: +84 8 3526 8364
Email: hong.phung@focusmedia-vn.com
Topic: Trade Show or Conference
Source: Pacific Conferences
Sectors: Daily News
https://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2026 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
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