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TOKYO, July 16, 2020 - (JCN Newswire) - MITSUBISHI MOTORS CORPORATION (MMC) today introduced the all-new crossover XPANDER CROSS in Vietnam, following the launches in Indonesia in November 2019, as well as in the Philippines and Thailand in March 2020.
The XPANDER CROSS is the top variant of the Mitsubishi XPANDER, which is the best-selling2 small multi-purpose vehicle (MPV) in Thailand, the Philippines and Vietnam in fiscal 20193. Since the launch of the XPANDER in Indonesia in 2017, the total sales volume of the XPANDER series has reached approximately 260,000 units in June 2020. The addition of the XPANDER CROSS will further strengthen MMC competitiveness in ASEAN, one of the company's strategic regions under the new framework of the Renault-Nissan-Mitsubishi Alliance.
"We are introducing the all-new XPANDER CROSS to provide new values for a wider range of customers in Vietnam who are looking for style, ruggedness and practicality," said Yoichiro Yatabe, co-chief operating officer of MMC. "Vietnam is an important market that supports MMC's growth strategy in the ASEAN region. We will continue to contribute to the growth of the Vietnamese economy through our production and sales efforts."
Combining the DNA of MITSUBISHI MOTORS' SUV with the unique strengths of MPV, the XPANDER CROSS is built with robust SUV exterior styling, comfortable and pleasant drivability, as well as practical and versatile interior design. With its best-in-class ground clearance of 225 millimeters, the crossover enables users to drive through a wide range of terrains with confidence, yet without compromising on roominess and comfort of MPVs.
In Vietnam, the sales of the standard Mitsubishi XPANDER started in October 2018, with around 27,000 cumulative units sold as of June 2020. The addition of the XPANDER CROSS to the lineup will offer new experiences for dynamic and energetic customers in Vietnam.
1. Specification may vary according to market and trim level.
2. Based on MITSUBISHI MOTORS' internal sales data and estimated for the various market segments across the assessed countries: MPV segment in Thailand and Vietnam; small MPV segment in the Philippines.
3. Fiscal 2019 started from April 2019 to March 2020.
About MITSUBISHI MOTORS
MITSUBISHI MOTORS CORPORATION is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in MITSUBISHI MOTORS' DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, MITSUBISHI MOTORS introduced its new brand strategy in 2017, expressed in its "Drive your Ambition" tagline - a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today MITSUBISHI MOTORS is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.
Topic: Press release summary
Source: Mitsubishi Motors
Sectors: Automotive
https://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
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