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Monday, 13 April 2015, 16:00 HKT/SGT

Source: The Asian Marketing Effectiveness & Strategy Conference & Awards
AMES 2015 Attracts over 1,100 Entries

SINGAPORE, Apr 13, 2015 - (ACN Newswire) - Over 1,100 entries have been submitted in 5 award sections of Effectiveness, Media Strategy, Digital Strategy, Data & Analytics and e-Commerce for the 13th edition of the Asian Marketing Effectiveness & Strategy Awards.

Entries are received from 19 different countries across Asia Pacific and beyond. The number of entries received from each country is as follows:
Australia: 72
Bangladesh: 12
Cambodia: 1
China: 196
Hong Kong: 111
India: 178
Indonesia: 11
Japan: 46
Malaysia: 39
New Zealand: 44
Pakistan: 6
Philippines: 52
Singapore: 243
South Korea: 8
Sri Lanka: 3
Taiwan: 28
Thailand: 44
United States: 3
Vietnam: 24
Total: 1121
Commenting on the entries, Andrea Hayes, Festival Director, says, "The sheer number and quality of the entries are testament to the prestige and relevance of the AMES Awards in the region, and to the growing importance of strategic thinking in Asian marketing. Across brands and agencies alike, the focus is stronger than ever on building strategies that drive business performance and we are pleased to be setting the industry benchmark for marketing effectiveness."

The entries will be judged and shortlisted by a panel of 108 leading industry professionals from the region. The judges follow a rigourous and thorough process, ensuring all entries are considered and carefully evaluated against the stringent criteria set for each award section. The shortlist will be released on 20 April.

Winners will be honoured at the Awards Ceremony, held after the AMES Conference on the evening of Wednesday 3 June at Grand Hyatt Singapore. The AMES Awards and Conference is the only event that brings the Asia Pacific marketing communications industry together for a day of learning, inspiration and debate on the future of marketing effectiveness central to successful business.

Delegate registration is SGD750 for access to both the Conference and Awards. For full information on AMES Awards & Conference or to register to attend, please visit www.ames.asia.

About The Asian Marketing Effectiveness & Strategy Conference & Awards

The Asian Marketing Effectiveness & Strategy Conference and Awards (AMES) is Asia Pacific's foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers. The Festival is a celebration of the latest thinking in marketing effectiveness and a showcase of some of the very best examples of effective brand building from around the globe. It features a compelling programme of seminars and forums, multiple networking sessions and a gala awards presentation.

The 14th Asian Marketing Effectiveness Awards, from which the festival has grown, honours clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards receive over 1,100 entries and are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness Awards trophies. The Asian Marketing Effectiveness & Strategy Conference & Awards is organised by Lions Festivals and Haymarket Media Group. www.ames.asia.

Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Lions Festivals

Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival and Awards. Lions Festivals is powered by Top Right Group. www.lionsfestivals.com.

Regina Low
Festivals Marketing and Relationships Manager
[email protected] 
Tel: +65 6579 0543

Source: The Asian Marketing Effectiveness & Strategy Conference & Awards

Topic: Press release summary
Sectors: Daily Finance, Advertising
From the Asia Corporate News Network

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