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Friday, 13 May 2011, 23:54 HKT/SGT

Source: The Asian Marketing Effectiveness & Strategy Conference & Awards
Asian Marketing Effectiveness Festival Announces Winners

SHANGHAI, May 13, 2011 - (ACN Newswire) - The winners of the 2011 Asian Marketing Effectiveness Awards have been announced at the much anticipated Awards Gala which has just taken place at the Pudong Shangri-La hotel in Shanghai.

Meeting in Shanghai, the jury, led by Bob O'Leary, Head of Global Marketing for Citi, discussed and debated the shortlist, awarding 54 winners from the initial 858 entries received this year. Of the winners, there was 1 Platinum trophy awarded along with 15 Gold, 20 Silver and 18 Bronze trophies. Australia took home the most awards (13), followed by India (10), Hong Kong (7) then China and Vietnam (6 awards each). The full list of winners can be viewed online here.

The biggest accolade of the evening, the Platinum Award, which is chosen by the jury from the gold winners, was presented to Clemenger BBDO & Proximity Melbourne for their work for Yellow Pages Australia, 'How Hiding a Restaurant Proved that Yellow Pages Worked Better than Ever - The Hidden Pizza Restaurant'.

Commenting on the Awards Tim Waldron, Managing Director of Haymarket Asia, says: "With the huge increase in entries this year, what is clear is that this has not diluted the quality of the work. There were some outstanding pieces of work and we were lucky to have a jury of such calibre that these were judged with integrity and the worthy winners awarded and celebrated."

The Awards Gala was the culmination of the Asian Marketing Effectiveness Festival which saw a packed programme taking place across Thursday and Friday. Delegates attended seminars from Ogilvy Group UK, Young & Rubicam, DDB, Red Spider, McCann Worldgroup, Sina, JWT China and many more. Ongoing throughout were the exhibitions showcasing the shortlist and allowing delegates to learn and be inspired from the some of the greatest work in the region.

Speaking about the Festival, Terry Savage, Chairman of Cannes Lions, who with Haymarket are joint organisers of the Festival, comments: "This has been a fantastic Festival, the content was topical and thought-provoking, the standard of work high and the energy and buzz noticeable. Everyone has taken something away from it, both on an educational and inspirational level. It really has set a benchmark for the region's industry to aspire to."

Further information about the Festival and Awards can be found on the website: www.ame.asia.

Amanda Benfell, 
PR & Press Manager
[email protected] 
Tel: +44-20-7728-4040 

Topic: Awards
Sectors: Broadcast, Film & Sat
From the Asia Corporate News Network

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