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Source: The Asian Marketing Effectiveness & Strategy Conference & Awards
Asian Marketing Effectiveness Festival to be Held in Shanghai 26 & 27 April 2012
James Thompson, APAC Chief Marketing Officer, Diageo, Appointed Jury President

SHANGHAI, Dec 1, 2011 - (ACN Newswire) - The 2012 Asian Marketing Effectiveness Festival, the region's must-attend learning platform and awards for effectiveness, will take place 26 and 27 April at the Pudong Shangri-La hotel in Shanghai, China.

Attended by senior marketers, heads of agencies, brand pioneers, consumer and customer insight professionals and media owners, the two-day event offers a series of thought-provoking seminars presented by leading industry figures and a showcase of the best marketing effectiveness work produced in the region.

Entries can now be submitted to The Asian Marketing Effectiveness Awards at www.ame.asia. Now in their 10th year, the awards, which are designed to celebrate the outstanding collaborative efforts of client marketers and agencies, have come to be recognised as the region's most rigorous effectiveness competition. Work that most adds value to consumers and businesses through innovative strategies and creative craftsmanship, will be honoured at the prestigious awards ceremony on the evening of 27 April at the Pudong Shangri-La.

Chairing the 2012 Awards, James Thompson, Asia Pacific Chief Marketing Officer of Diageo, will lead a stellar jury comprising of top international and regional industry experts from both client and agency backgrounds.

Based in Singapore, James Thompson has worked for Diageo since 1994 in a variety of roles including President, Guinness Canada, Senior Vice President Priority Brands, Diageo North America and President, Global Marketing, Vodka, Rum and Ready-to-Drink categories. Prior to joining Diageo he worked for Unilever for ten years in UK, US and Europe-based roles.

Commenting on his chairing role, James Thompson says, "At the heart of our industry is our passion for creativity and Asia proudly presents some of the greatest marketing minds. It's sure to be a tough contest but one that I am hugely looking forward to. The Asian Marketing Effectiveness Festival helps to put Asia's creative brand building on the global map and I am honored to be part of that and this year's jury president."

Terry Savage, Festival Chairman of Cannes Lions, who with Haymarket are joint organisers of the AME's remarked, "The continuous growth of these Awards highlight how uniting innovative and creative ideas with effectiveness achieve great results in a growing region. James Thompson has a true understanding of the relationship between the consumer and brand growth through effective marketing and innovation. We are truly delighted to have him onboard to guide the jury in selecting the winners."

In 2011, more than 850 submissions from 19 countries were entered into the AME awards, making it the largest regional marketing effectiveness competition in the region.

Register to attend the 2012 festival on www.ame.asia from 19 December 2011.

Key Dates--
Entries: now open
Delegate registration: open from 19 December 2011
Entries deadline: 9 February 2012
Festival: 26 & 27 April 2012 - Pudong Shangri-La hotel, Shanghai, PRC
Awards Ceremony: 27 April 2012 - Pudong Shangri-La hotel, Shanghai, PRC

About The Asian Marketing Effectiveness & Strategy Conference & Awards

The Asian Marketing Effectiveness & Strategy Conference and Awards (AMES) is Asia Pacific's foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers. The Festival is a celebration of the latest thinking in marketing effectiveness and a showcase of some of the very best examples of effective brand building from around the globe. It features a compelling programme of seminars and forums, multiple networking sessions and a gala awards presentation.

The 14th Asian Marketing Effectiveness Awards, from which the festival has grown, honours clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards receive over 1,100 entries and are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness Awards trophies. The Asian Marketing Effectiveness & Strategy Conference & Awards is organised by Lions Festivals and Haymarket Media Group. www.ames.asia.

Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Lions Festivals

Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival and Awards. Lions Festivals is powered by Top Right Group. www.lionsfestivals.com.

Contact:
Amanda Benfell,
PR & Press Manager
[email protected] 
Tel: +44-20-7728 4040 
www.ame.asia


Source: The Asian Marketing Effectiveness & Strategy Conference & Awards

Topic: Trade Show or Conference
Sectors: Daily Finance, Broadcast
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