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Tuesday, 20 December 2011, 13:00 HKT/SGT

Source: The Asian Marketing Effectiveness & Strategy Conference & Awards
Asian Marketing Effectiveness Festival Open for Delegate Registrations
Lowe Singapore Creates Festival Marketing Campaign

SHANGHAI, Dec 20, 2011 - (ACN Newswire) - The 2012 Asian Marketing Effectiveness Festival, the region's must-attend learning platform and awards for effectiveness, is now open for Delegate registrations.

Taking place 26 and 27 April at the Pudong Shangri-La hotel in Shanghai, China, the event is attended by senior marketers, heads of agencies, brand pioneers, consumer and customer insight professionals and media owners.

The delegate registration includes two-days of thought-provoking seminars presented by leading industry figures, a showcase of the best marketing effectiveness work produced in the region, admittance to networking events, as well as the exclusive Asian Marketing Effectiveness Awards Ceremony on the final evening of the event, to honour and celebrate the region's achievements and collaborative efforts between client marketers and agencies as the winners are revealed.

Delegates registering before 25 February can enjoy an early bird fee of US$575. Registrations can be made online at www.ame.asia.

"Building on the success of nine years of the Marketing Effectiveness Festival, we look forward to another inspiring and challenging event next April. It's a chance to learn from global leaders about the current industry trends and changes, network with like-minded people and see the best cases of effective brand development," says Myriam Coupard, AME Festival Director.

The Asian Marketing Effectiveness Festival today launched its 2012 marketing campaign to promote the event. Created by a creative team from Lowe Singapore led by Chief Creative Officer Dominic Stallard, winner of a Cannes 2011 Gold Radio Lion and the Spikes Asia 2011 Radio Grand Prix, the print and online ads will start to roll out across the region from now and leading up to the event.

Commenting on the works, Dominic Stallard says, "We are thrilled to be partnering the AMEs in 2012 and look forward to the impact this campaign will have on the success of the festival. Creating a campaign for effectiveness was an interesting challenge. The campaign idea, Expect Results, goes to the core of the issue. Results are seen when ideas meet opportunities, and AME awards recognise those who engineer these coincidences."

In 2011, over 400 delegates attended, and more than 850 submissions from 19 countries were entered into the AME awards, making it the largest regional marketing effectiveness competition in the region.

Register to attend or submit entries to the 2012 festival, please visit www.ame.asia.

About The Asian Marketing Effectiveness & Strategy Conference & Awards

The Asian Marketing Effectiveness & Strategy Conference and Awards (AMES) is Asia Pacific's foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers. The Festival is a celebration of the latest thinking in marketing effectiveness and a showcase of some of the very best examples of effective brand building from around the globe. It features a compelling programme of seminars and forums, multiple networking sessions and a gala awards presentation.

The 14th Asian Marketing Effectiveness Awards, from which the festival has grown, honours clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards receive over 1,100 entries and are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness Awards trophies. The Asian Marketing Effectiveness & Strategy Conference & Awards is organised by Lions Festivals and Haymarket Media Group. www.ames.asia.

Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Lions Festivals

Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival and Awards. Lions Festivals is powered by Top Right Group. www.lionsfestivals.com.

Amanda Benfell
PR & Press Manager
[email protected]
Tel: +44-20-7728 4040

Source: The Asian Marketing Effectiveness & Strategy Conference & Awards

Topic: Trade Show or Conference
Sectors: Broadcast
From the Asia Corporate News Network

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