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Thursday, 12 April 2012, 17:20 HKT/SGT

Source: The Asian Marketing Effectiveness & Strategy Conference & Awards
Asian Marketing Effectiveness Festival Announces Shortlist

SHANGHAI, Apr 12, 2012 - (ACN Newswire) - The Asian Marketing Effectiveness Festival has today revealed the list of entries that have been shortlisted for the 2012 awards.

A panel of 35 industry experts from around Asia Pacific, chaired by James Thompson, Chief Marketing Officer of Diageo Asia Pacific, have been judging a record 971 entries from 21 countries submitted into 17 different award categories.

This year, a total of 115 entries have made it to the shortlist, all of which will be showcased during the two-day Asian Marketing Effectiveness Festival, the region's must-attend learning platform and awards for effectiveness, held at the Pudong Shangri-La Hotel in Shanghai, 26 and 27 April 2012. The festival will culminate with the 10th Asian Marketing Effectiveness Awards Ceremony at which the winners will be revealed and celebrated.

"With a record year for entries and an exciting shortlist just released that features some really outstanding work, we very much look forward to welcoming the industry to the festival and awards later this month where topical issues will be discussed and the winners epitomising great effective brand marketing will be revealed," says Myriam Coupard, Festival Director of the Asian Marketing Effectiveness Festival.

The Asian Marketing Effectiveness Festival takes place on 26 and 27 April 2012 in Shanghai, China. The awards will be held on the evening of 27 April. For further information about the Festival and to register to attend, please visit www.ame.asia.

Awards Shortlist 2012: http://www.ame.asia/general/awards-shortlist

About The Asian Marketing Effectiveness Festival

The Asian Marketing Effectiveness Festival is Asia Pacific's foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers. Attended by close to 400 people, the Festival is a celebration of the latest thinking in marketing effectiveness and a showcase of some of the very best examples of effective brand building from around the globe. It features a compelling programme of seminars and workshops, live awards judging, multiple networking events, an exhibition and a gala awards presentation. The 10th Asian Marketing Effectiveness Awards, from which the festival has grown, honours clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards receive over 970 entries and are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness Awards trophies.

The Asian Marketing Effectiveness Festival is organised by Lions Festivals and Haymarket Media Group www.ame.asia.

Key Dates:

Delegate registration: Open
Festival: 26 & 27 April 2012 - Pudong Shangri-La hotel, Shanghai, PRC
Awards Ceremony: 27 April 2012 - Pudong Shangri-La hotel, Shanghai, PRC


Amanda Benfell, PR & Press Manager
[email protected]
Tel: +44-20-7728 4040

Topic: Trade Show or Conference
Sectors: Daily Finance, Broadcast, Film & Sat
From the Asia Corporate News Network

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