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Monday, 4 March 2013, 11:30 HKT/SGT

Source: The Asian Marketing Effectiveness & Strategy Conference & Awards
Lowe + Partners Asia Pacific Creates Campaign for The Festival of Asian Marketing Effectiveness

SHANGHAI, Mar 4, 2013 - (ACN Newswire) - The Festival of Asian Marketing Effectiveness, Asia Pacific's premier gathering of marketing, advertising, media and brand experts, has launched an integrated marketing campaign, designed by Lowe + Partners Asia Pacific, promoting the upcoming 2013 Festival taking place across 8 & 9 May in Shanghai.

"We're delighted to be working with Lowe + Partners again," says Myriam Coupard, Festival Director of the Asian Marketing Effectiveness Festival. "They are a highly creative team who understand the focus of the Festival and in turn have produced an innovative and exciting campaign for 2013."

Drawing on the effectiveness theme, a series of print ads and banners are running throughout Asia Pacific as well as the exciting launch of a dedicated microsite: Make A Real Case, Not Just The News ( www.makearealcase.com ). The site invites users to upload their own ads and then take it viral by sharing their newscaster video via Facebook or Twitter. A real case can then be made by entering the ad directly into the Festival of Asian Marketing Effectiveness. All of the users' uploads will combine to create a unique online reel where visitors to the site can watch a compilation of the uploaded ads and gain an insight into the work currently coming out of the region.

Talking about the campaign, Brandie Tan, Executive Creative Director, Lowe Malaysia, says, "In celebrating the most effective work across Asia, our starting point was that a beautiful campaign is an incomplete job if it does not ultimately solve the client's challenges. After all, an effective campaign creates genuine impact at all levels; and not just with 'likes'. The FAME awards recognise and reward this. For our team across Lowe Malaysia, Singapore and The Philippines, working with the Festival of Asian Marketing Effectiveness is a very natural, collaborative fit."

About the partnership, Rupen Desai, Regional President, Lowe + Partners Asia Pacific comments, "The effectiveness of our work and celebration of the same is critical for the entire industry, not just at Lowe + Partners. For Asia, it does not get any bigger than the Festival of Asian Marketing Effectiveness. We are proud to be partnering with them for the second year in a row and hope 2013 proves to be a bigger success than any of their previous years."

The Festival of Asian Marketing Effectiveness is currently accepting entries into 28 categories. Anyone wishing to enter can do so at www.ame.asia , where further information on attending the Festival can also be found. A packed two-day programme of content and exhibitions is planned for this year's Festival which will conclude with the much anticipated Awards Ceremony, where the winners of the 2013 Festival will be revealed.

Key Dates
Delegate Registration: Open
Entries: Open
Delegate Early Bird Discount: Available until 6 March 2013
Festival Dates: 8 & 9 May 2013,
Shangri La Hotel, Shanghai, China

About The Festival of Asian Marketing Effectiveness

The Festival of Asian Marketing Effectiveness is Asia Pacific's foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers. Attended by close to 400 people, the Festival is a celebration of the latest thinking in marketing effectiveness and a showcase of some of the very best examples of effective brand building from around the globe. It features a compelling programme of seminars and forums, live awards judging, multiple networking events, an exhibition and a gala awards presentation. The 11th Asian Marketing Effectiveness Awards, from which the festival has grown, honours clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards receive over 970 entries and are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness Awards trophies. The Festival of Asian Marketing Effectiveness is organised by Lions Festivals and Haymarket Media Group. www.ame.asia

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com .

About Lions Festivals

Lions Festivals Limited is the organiser of international festivals of creativity, including its flagship Cannes Lions and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx, Spikes Asia, the Festival of Asian Marketing Effectiveness, and the Digital Asia Festival and Awards. Lions Festivals is powered by Top Right Group. www.lionsfestivals.com

About Lowe Asia Pacific

Lowe + Partners is a network of advertising and communication agencies with presence in over 80 countries around the world. A part of the Interpublic Group of Companies (NYSE: IPG), it partners leading global brands. Lowe has been present in Asia-Pacific for over 70 years and now covers 15 countries in the region including Australia, Bangladesh, China, Hong Kong, India, Indonesia, Japan, Malaysia, Pakistan, Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam. In Asia-Pacific, Lowe is one of the top networks on both creativity and effectiveness in local regional and global award shows including Cannes, Clio, One Show, Agency of the Year, Effie and the Asian Marketing Effectiveness Awards. For details visit www.loweasiapacific.com .


Amanda Benfell
PR & Press Manager
Tel: +44-(0)20-3033-4000

Topic: Trade Show or Conference
Source: The Asian Marketing Effectiveness & Strategy Conference & Awards

Sectors: Broadcast, Film & Sat
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