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| Press Releases |
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| Monday, February 1, 2021 |
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WARC launches Prize for MENA Strategy 2021 |
| WARC, the global authority on marketing effectiveness, has today launched the 2021 WARC Prize for MENA Strategy, a search for the best strategic thinking from the region's marketing industry that has driven results. more info >> |
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| Friday, January 29, 2021 |
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Following an almost full year of dramatic decline, the global marketing industry ended 2020 in growth |
| WARC has today released an annual review of its Global Marketing Index (GMI) over the 12 months of 2020. WARC's GMI provides a unique monthly indicator of the state of the global marketing industry, by tracking and analysing current conditions among 1000+ marketers, including marketing budgets, trading conditions and staffing levels. This is accompanied by key WARC global advertising spend data. more info >> |
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| Tuesday, January 26, 2021 |
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UK Advertising spend to recover faster than key international markets in 2021 |
| The latest Advertising Association/WARC Expenditure Report expects the UK's ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. The preliminary estimate for growth in 2020 now stands at -7.9% with adspend of GBP 23.17bn - a marked improvement (+6.6 percentage points) since the last outlook owing mostly to brighter prospects for online platforms. more info >> |
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Marketing in a polarized nation: Providing trust, truth and sanctuary creates a pathway for US brands |
| As the United States welcomed a new president, there remains concern among citizens and brands about the country's deep polarization. WARC's first Spotlight US series, "Marketing in a polarized nation," explores how brands can chart a path forward. more info >> |
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| Tuesday, January 12, 2021 |
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WARC Effectiveness Awards 2021, in association with LIONS, are launched |
| WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS, a new worldwide competition showcasing the best marketing campaigns that deliver business results. more info >> |
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| Tuesday, October 13, 2020 |
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WARC releases Guide to Brand activism in the Black Lives Matter era |
| The Black Lives Matter movement has galvanized consumers and employees, demanding brands to identify and double-down on how they respond to racial injustice. Brands now look to move forward effectively in a way that provides empathy, earnestness and empowerment in their engagement with Black communities. more info >> |
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| Wednesday, June 17, 2020 |
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WARC Awards 2020 - Effective Social Strategy winners announced |
| Campaigns for KFC in Malaysia, Amazon Prime Reading in China, Burger King in the US, El Tiempo in Colombia, German Rail in Germany, SKODA in France and WWF in the UK, are among the winners of the Effective Social Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness. more info >> |
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| Wednesday, June 10, 2020 |
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WARC Awards 2020 - Effective Content Strategy winners announced |
| Campaigns for DB Export in New Zealand, Century 21 in the US, Mastercard in India, McDonald's in China and Al Tayer Motors in the UAE, are among the winners of the Effective Content Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness. more info >> |
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| Thursday, June 4, 2020 |
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WARC Awards 2020 - Effective Use of Brand Purpose winners announced |
| Campaigns for global brands including Airbnb, Cadbury Dairy Milk, Finish, Harpic and L'Oreal, as well as local brands such as Hungarian Telekom, Maxis in Malaysia and The Times of India, are among the winners in the Effective Use of Brand Purpose category of the WARC Awards, a global search for next-generation marketing effectiveness. more info >> |
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| Monday, January 13, 2020 |
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2020 the year marketers re-invest in their brands |
| Marketers are re-assessing their spending plans for 2020 with a renewed focus on brand-building with long-term impact over performance marketing with short-term payoffs. more info >> |
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| Latest Press Releases |
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東京大学、スクウェア・エニックス・AI&アーツ・アルケミー、ソニーグループ、NEC、「世界モデル・シミュレータ寄付講座」にて、AIの新潮流「シミュレーション×ディープラーニング」に携わる次世代のAI人材育成を目指す
Sept 28, 2021 12:00 HKT/SGT
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昭和電工、パワー半導体向けSiCエピタキシャルウェハーについて東芝デバイス＆ストレージ株式会社と長期供給契約を締結
Sept 28, 2021 10:30 HKT/SGT
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上市以來首次實施股權激勵 朝雲集團（6601.HK）如何帶飛業績
Sept 28, 2021 10:49 HKT/SGT
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Eisai Initiates Rolling Submission to the U.S. FDA for Biologics License Application of Lecanemab (BAN2401) for Early Alzheimer's Disease Under the Accelerated Approval Pathway
Sept 28, 2021 10:37 HKT/SGT
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富士通、国内初 湾内などの複雑な航路における船舶の衝突リスクを高精度に予測するAI技術を確立
Sept 28, 2021 9:00 HKT/SGT
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NEC、「Makuake」を活用し、まるで犬や猫とトークしているかのような体験ができるサービス「waneco talk」を提供開始
Sept 28, 2021 9:00 HKT/SGT
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Aqara Partners with Leading Operator Maxis to Accelerate Smart Home Adoption in Malaysia
Sept 28, 2021 9:00 HKT/SGT
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Huatai Securities' Ecological Conservation Project Shines in CBD COP15's Call to Action
Sept 28, 2021 09:39 HKT/SGT
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Aqara Partners with Leading Operator Maxis to Accelerate Smart Home Adoption in Malaysia
Sept 28, 2021 09:00 HKT/SGT
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房地產行業政策調控迎來新機遇, 遠大住工全裝配式建築產品初現曙光
Sept 28, 2021 08:52 HKT/SGT
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GlobalLogic Launches Collaborative Hub Based In Lumada Innovation Hub Tokyo
Sept 28, 2021 08:51 HKT/SGT
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房地产行业政策调控迎来新机遇, 远大住工全装配式建筑产品初现曙光
Sept 28, 2021 08:51 HKT/SGT
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Intensified Real-Estate Market Regulation Ushers New Opportunity for Broad Homes
Sept 28, 2021 08:50 HKT/SGT
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Crypto Financial Services Firm Blofin Raises US$12 Million Series A2 Led by KuCoin Eco Fund
Sept 28, 2021 7:00 HKT/SGT
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CO2 이용: 2040년에 5,500억 달러에 달할 전망 (럭스 리서치 조사)
Sept 28, 2021 08:00 HKT/SGT
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More News >> |
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