|
| Press Releases |
|
 |
|
| Wednesday, March 16, 2022 |
|
|
WARC Rankings 2022: Creative 100 revealed - the world's most awarded campaigns and companies for creativity |
| WARC Rankings - Creative 100, the ultimate independent global benchmark for marketing celebrating creative excellence, is now released featuring the most awarded campaigns and companies in the world. more info >> |
|
| Monday, November 22, 2021 |
|
|
WARC and YouTube release "Brand-building at the speed of culture: The role of online video in Asia" |
| Online video is where culture is being cross-pollinated between brands, creators, fans and viewers. Every minute, 300 hours of content are uploaded on YouTube. One billion hours of content are watched on the platform every day and watch time has grown by 60% in the past year. At a time of unprecedented change, online video has emerged as an opportunity for brands to stay in tune and contribute regularly to interpret and recreate culture. more info >> |
|
| Tuesday, October 19, 2021 |
|
|
WARC, TikTok and Publicis Groupe release "From Discovery to Purchase: The Role of Community Commerce" a new study revealing the potential of creator-driven marketing for brand growth |
| WARC, in partnership with TikTok (www.tiktok.com) and Publicis Groupe (www.publicisgroupe.com/fr/splash), have today released a new study exploring the role social communities play in influencing purchase decisions, outlining the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase. more info >> |
|
| Monday, February 1, 2021 |
|
|
WARC launches Prize for MENA Strategy 2021 |
| WARC, the global authority on marketing effectiveness, has today launched the 2021 WARC Prize for MENA Strategy, a search for the best strategic thinking from the region's marketing industry that has driven results. more info >> |
|
| Friday, January 29, 2021 |
|
|
Following an almost full year of dramatic decline, the global marketing industry ended 2020 in growth |
| WARC has today released an annual review of its Global Marketing Index (GMI) over the 12 months of 2020. WARC's GMI provides a unique monthly indicator of the state of the global marketing industry, by tracking and analysing current conditions among 1000+ marketers, including marketing budgets, trading conditions and staffing levels. This is accompanied by key WARC global advertising spend data. more info >> |
|
| Tuesday, January 26, 2021 |
|
|
UK Advertising spend to recover faster than key international markets in 2021 |
| The latest Advertising Association/WARC Expenditure Report expects the UK's ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. The preliminary estimate for growth in 2020 now stands at -7.9% with adspend of GBP 23.17bn - a marked improvement (+6.6 percentage points) since the last outlook owing mostly to brighter prospects for online platforms. more info >> |
|
|
Marketing in a polarized nation: Providing trust, truth and sanctuary creates a pathway for US brands |
| As the United States welcomed a new president, there remains concern among citizens and brands about the country's deep polarization. WARC's first Spotlight US series, "Marketing in a polarized nation," explores how brands can chart a path forward. more info >> |
|
| Tuesday, January 12, 2021 |
|
|
WARC Effectiveness Awards 2021, in association with LIONS, are launched |
| WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS, a new worldwide competition showcasing the best marketing campaigns that deliver business results. more info >> |
|
| Tuesday, October 13, 2020 |
|
|
WARC releases Guide to Brand activism in the Black Lives Matter era |
| The Black Lives Matter movement has galvanized consumers and employees, demanding brands to identify and double-down on how they respond to racial injustice. Brands now look to move forward effectively in a way that provides empathy, earnestness and empowerment in their engagement with Black communities. more info >> |
|
| Wednesday, June 17, 2020 |
|
|
WARC Awards 2020 - Effective Social Strategy winners announced |
| Campaigns for KFC in Malaysia, Amazon Prime Reading in China, Burger King in the US, El Tiempo in Colombia, German Rail in Germany, SKODA in France and WWF in the UK, are among the winners of the Effective Social Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness. more info >> |
|
|
|
|
|
|
|
|
|
| Latest Press Releases |
|
Airwheel Introduces AI-Driven Rideable Smart Cabin Suitcase Solutions for the Next Generation of Global Travel
Feb 4, 2026 14:00 HKT/SGT
|
|
|
FWD Group survey reveals over 70 per cent of Asia's middle-class feel anxiety about financial wellbeing, preventing longer-term planning
Feb 4, 2026 13:30 JST
|
|
|
Formerra and Evonik Expand Distribution Partnership for Healthcare Grades
Feb 4, 2026 12:28 HKT/SGT
|
|
|
華泰經紀攜手菲律賓Aboitiz Power集團 臨港首啟2026全球統保路演 賦能共建「一帶一路」能源合作
Feb 4, 2026 12:26 HKT/SGT
|
|
|
東方大鵬今日始：解碼「功能飲料第一股」東鵬飲料的長期價值底色
Feb 4, 2026 10:04 HKT/SGT
|
|
|
东方大鹏今日始：解码"功能饮料第一股"东鹏饮料的长期价值底色
Feb 4, 2026 10:04 HKT/SGT
|
|
|
Casa Minerals Inc. Announces Closing of First Tranche of Private Placement
Feb 4, 2026 07:59 HKT/SGT
|
|
|
先導智能赴港招股：新能源裝備龍頭 開啟全球增長新篇章
Feb 3, 2026 19:20 HKT/SGT
|
|
|
先导智能赴港招股：新能源装备龙头 开启全球增长新篇章
Feb 3, 2026 19:20 HKT/SGT
|
|
|
卡奧斯遞表港交所：工業數智化龍頭 為製造業培育新質生產力注入強勁動能
Feb 3, 2026 19:20 HKT/SGT
|
|
|
DENSO Announces Third Quarter Financial Results
Feb 3, 2026 19:36 JST
|
|
|
FWD Group survey reveals over 70 per cent of Asia's middle-class feel anxiety about financial wellbeing, preventing longer-term planning
Feb 3, 2026 15:13: JST
|
|
|
富士通、パブリックコメント業務に大規模言語モデル「Takane」を活用し、中央省庁で業務効率化の実証実験を実施
Feb 3, 2026 14:30: JST
|
|
|
富衛集團調查顯示逾七成亞洲中產對財務健康感到焦慮 阻礙長遠規劃
Feb 3, 2026 14:13 HKT/SGT
|
|
|
卡奧斯衝擊港股「AI+工業互聯網」第一股 數智生態賦能新型工業化
Feb 3, 2026 13:14 HKT/SGT
|
|
|
|
|
More News >> |
|
|
|
|
|
