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| Tuesday, April 4, 2017 |
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WARC 100 reveals the world's most effective campaigns, brands and agencies |
| WARC today announces the 2017 results of the WARC 100, an annual ranking of the world's best marketing campaigns and companies according to their business impact. more info >> |
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| Wednesday, March 22, 2017 |
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Warc Innovation Awards - Shortlist announced |
| 20 brands from around the world have been shortlisted for the Warc Innovation Awards, a global search for effective marketing innovation. more info >> |
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| Friday, March 17, 2017 |
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The Warc Awards: Content Strategy Jury named |
| The Effective Content Strategy category of the 2017 Warc Awards, which looks for evidence of how a content strategy has helped a brand achieve business goals, will be chaired by Alison Keith, Vice President - Global Media of beauty products brand Coty. more info >> |
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| Thursday, March 9, 2017 |
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The Warc Awards: Brand Purpose Jury Named |
| A panel of senior industry figures make up the jury for the Best Use of Brand Purpose category of The Warc Awards, a new global competition in search for next-generation marketing effectiveness. more info >> |
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| Thursday, February 16, 2017 |
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Warc launches effective marketing report |
| Warc, the global marketing intelligence service, has today released its IPA Effectiveness Awards Report, an in-depth study of effective marketing trends based on the winners of the IPA's biennial competition celebrating advertising that has demonstrated a clear return on investment. more info >> |
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| Friday, February 10, 2017 |
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Warc Media Awards: Grands Prix and Special Awards winners announced |
| BBDO NY and MediaCom have won the Grand Prix in two categories in the Warc Media Awards for their work for Mars. more info >> |
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| Wednesday, February 8, 2017 |
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Marketing effectiveness in the digital age requires balance - Warc Toolkit 2017 |
| Marketing effectiveness requires striking the right balance between close targeting and mass reach, and between short and long-term strategies, according to Warc, the global marketing intelligence service, in its trend report 'Toolkit 2017' in association with Deloitte Digital. more info >> |
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| Tuesday, February 7, 2017 |
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Warc Media Awards: Effective Use of Tech winners announced |
| The results of Effective Use of Tech, the final category of Warc's Media Awards, recognising communications planning that has made a positive impact on business results, are announced. more info >> |
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| Friday, February 3, 2017 |
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Warc Media Awards: Effective Use of Partnerships & Sponsorships revealed |
| The results of the Effective Use of Partnerships & Sponsorships category of Warc's Media Awards, a global competition recognising communications planning that has made a positive impact on business results, are announced. more info >> |
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| Wednesday, February 1, 2017 |
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Direct-to-consumer is challenging brands - Warc Toolkit 2017 |
| Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. more info >> |
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