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| Press Releases |
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| Thursday, March 21, 2019 |
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Google and Facebook to Make $176bn from Advertising This Year, Pushing Their Share of Internet Marketing to over 60% |
| WARC, the international marketing intelligence service, has found that of the $590.4 billion spent on advertising worldwide last year, $144.6 billion (24.5%) went to the Google and Facebook 'Duopoly', which equates to almost one in four dollars. more info >> |
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| Wednesday, March 13, 2019 |
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WARC reveals trends and themes for effective media strategies |
| WARC, the global authority on advertising and media effectiveness, has today released its 2019 Media Strategy Report, highlighting key trends and themes for an effective media strategy. The insights are drawn from the winners of the global WARC Media Awards, recognising communications planning which has made a positive impact on business results. more info >> |
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| Monday, March 11, 2019 |
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WARC Media 100 revealed - The world's best campaigns and companies for creativity and innovation in media |
| WARC has today released the results of the WARC Media 100, an independent annual ranking of the world's most awarded campaigns and companies for creativity and innovation in media. more info >> |
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| Wednesday, February 27, 2019 |
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Awards shows revealed for WARC's Effective 100 and Media 100 rankings |
| The WARC Rankings, successor to the Gunn Report, bring together three global indexes of excellence in advertising by identifying the most awarded and applauded ideas in the world and the companies behind them: WARC Creative 100, WARC Effective 100 and WARC Media 100. more info >> |
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| Monday, February 25, 2019 |
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WARC Creative 100 revealed - The world's most creative campaigns and companies of 2018 |
| WARC has today released the results of the WARC Creative 100, an independent global index of creative excellence in advertising, and successor of the Gunn Report. The rankings feature the most awarded campaigns, agencies, networks, holding companies, brands, advertisers and countries, based on an analysis of the results of the most important global and regional creative awards shows in the world in 2018, as determined by the advertising industry. more info >> |
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| Thursday, February 21, 2019 |
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WARC forecasts global advertising spend to grow 4.3% to $616bn in 2019 but Internet adspend set to decrease 7.2% excluding Google/Facebook duopoly |
| New forecasts based on data from 96 countries by WARC, the international marketing intelligence service, predict a 4.3% rise in global advertising spend this year, pushing total investment to over US$616bn. This follows on from a 5.4% rise in 2018 - the strongest growth since 2011 - according to WARC's latest Global Ad Trends report, published today. more info >> |
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| Tuesday, February 5, 2019 |
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WARC launches Prize for MENA Strategy 2019 |
| WARC, the global authority on advertising and media effectiveness, is today launching the WARC Prize for MENA Strategy 2019, a search for the best strategic marketing thinking that has driven results in the Middle East and North Africa. more info >> |
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| Thursday, January 31, 2019 |
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WARC Media Awards 2018: Effective Use of Partnerships & Sponsorships winners announced |
| A campaign for Suzuki by UK independent media agency, the7stars, has won the Grand Prix in the Effective Use of Partnerships & Sponsorships category, the final category to be announced of the 2018 WARC Media Awards. more info >> |
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WARC launches 'WARC for Media Owners' |
| WARC, the global authority on advertising and media effectiveness, has today launched WARC for Media Owners, a new site experience specially designed to help marketers make the most of their media. more info >> |
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| Monday, January 28, 2019 |
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Gunn Report becomes WARC Rankings as major changes are introduced |
| Gunn Report, the global index of creative, effective and media excellence in advertising, and a sub-brand of WARC, is being re-branded and major changes are being introduced to ensure the continued independent status of its creative, effectiveness and media rankings, following WARC's acquisition by global information company, Ascential. more info >> |
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