|
| Press Releases |
|
 |
|
| Thursday, January 31, 2019 |
|
|
WARC launches 'WARC for Media Owners' |
| WARC, the global authority on advertising and media effectiveness, has today launched WARC for Media Owners, a new site experience specially designed to help marketers make the most of their media. more info >> |
|
| Monday, January 28, 2019 |
|
|
Gunn Report becomes WARC Rankings as major changes are introduced |
| Gunn Report, the global index of creative, effective and media excellence in advertising, and a sub-brand of WARC, is being re-branded and major changes are being introduced to ensure the continued independent status of its creative, effectiveness and media rankings, following WARC's acquisition by global information company, Ascential. more info >> |
|
|
UK advertising delivers 21st consecutive quarter of growth in strongest Q3 since 2015 |
| UK adspend rose 5.1% year-on-year to reach GBP5.6bn in Q3 2018, marking the 21st consecutive quarter of market growth and the industry's strongest third quarter of the year since 2015. This record investment highlighted in today's Advertising Association/WARC Expenditure Report underpins the preliminary estimate for 2018 adspend of GBP23.5bn - meaning the industry will have grown +6.0% year-on-year. more info >> |
|
| Thursday, January 24, 2019 |
|
|
Mobile adspend is set to top TV across key markets this year |
| Data from WARC's 12 key markets -- Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, US -- which between them account for three-quarters of global adspend, and 91.1% of all mobile adspend ($125.6bn), show that mobile is currently the second-largest ad medium, and will overtake TV this year if current growth rates are maintained. more info >> |
|
| Wednesday, January 23, 2019 |
|
|
In-housing debate intensifies as creative and media models evolve -- WARC Marketer's Toolkit 2019 |
| The trend toward in-housing will continue but at a global level looks less significant than recent US data has suggested, finds WARC, the global authority providing the latest evidence, expertise and guidance to make marketers more effective. more info >> |
|
| Tuesday, January 22, 2019 |
|
|
WARC Media Awards 2018: Effective Use of Tech winners announced |
| A campaign by Energy BBDO for American non-profit organisation, the National Safety Council, has won the Grand Prix and the Early Adopter Award in the Effective Use of Tech category of the 2018 WARC Media Awards. more info >> |
|
| Tuesday, January 15, 2019 |
|
|
WARC Media Awards 2018: Effective Channel Integration winners announced |
| EasyJet in the United Kingdom, Gillette in Israel, Harley-Davidson in Canada, Heinz Beanz in Australia and Maybelline in China are among the 12 winning brands of the Effective Channel Integration category, WARC Media Awards 2018. more info >> |
|
| Thursday, January 10, 2019 |
|
|
WARC Media Awards 2018: Best Use of Data winners announced |
| Campaigns with large geographical diversity and for a wide range of brands, including IHOP, KFC, Lifebuoy, Toyota, UNIQLO, and Virgin Trains, are among the winners of the Best Use of Data category of WARC's global Media Awards 2018, recognising communications planning which has made a positive impact on business results. more info >> |
|
| Tuesday, December 18, 2018 |
|
|
Erosion of linear TV viewing stalls adspend growth, as addressable TV sees slow take-up |
| Linear TV, inclusive of real time and catch up viewing, remains by far the top medium for global display advertising spend, attracting over $140bn ad investment in 2018 - more than double mobile internet in second place on $58bn. more info >> |
|
| Wednesday, December 12, 2018 |
|
|
WARC launches Marketer's Toolkit 2019 |
| WARC, the global authority on advertising and media effectiveness, has today released Marketer's Toolkit 2019, an annual report outlining the priorities of, and challenges facing, brands in the year ahead - as well as guidance on how to meet them. more info >> |
|
|
|
|
|
|
|
|
|
| Latest Press Releases |
|
Metaspacex Limited Partners with Popcorn Technology to Expand into Web3.0 Digital Finance
Jan 11, 2026 20:59 HKT/SGT
|
|
|
中國數智科技與Popcorn Technology合作 進軍Web3.0數字金融領域
Jan 11, 2026 20:59 HKT/SGT
|
|
|
中国数智科技与Popcorn Technology合作 进军Web3.0数字金融领域
Jan 11, 2026 20:59 HKT/SGT
|
|
|
プロミセル社、JPモルガン2026年ヘルスケアカンファレンスで発表
Jan 10, 2026 20:00: JST
|
|
|
普瑞美細胞公司於摩根大通2026年醫療保健會議發表
Jan 10, 2026 19:00 HKT/SGT
|
|
|
普瑞美赛尔公司亮相摩根大通2026年医疗健康大会
Jan 10, 2026 19:00 HKT/SGT
|
|
|
PromiCell, Inc. presents during JP Morgan's 2026 Healthcare Conference
Jan 10, 2026 07:00 HKT/SGT
|
|
|
賽力斯：以品牌和科技為基 開啟智慧豪華出行新紀元
Jan 9, 2026 16:07 HKT/SGT
|
|
|
赛力斯：以品牌和科技为基 开启智慧豪华出行新纪元
Jan 9, 2026 15:58 HKT/SGT
|
|
|
TOYOTA GAZOO Racing Announces GR Yaris MORIZO RR
Jan 9, 2026 16:03 JST
|
|
|
市值超800億 成功上市的MiniMax以「極致效率」重塑全球AGI新格局
Jan 9, 2026 14:34 HKT/SGT
|
|
|
市值超800亿 成功上市的MiniMax以「极致效率」重塑全球AGI新格局
Jan 9, 2026 14:26 HKT/SGT
|
|
|
Honda Announces New Lines of Models that Represent "Honda Sports DNA" at Tokyo Auto Salon 2026
Jan 9, 2026 14:24 JST
|
|
|
Honda Launches Fixed-Battery Electric Two-Wheeled Personal Commuter "Honda UC3" in Thailand and Vietnam
Jan 9, 2026 13:27 JST
|
|
|
Sponsorship Agreement Reached with LCR Honda; Full-Season MotoGP Entry as Pro Honda LCR
Jan 9, 2026 13:05 JST
|
|
|
|
|
More News >> |
|
|
|
|
|
