|
| Tuesday, December 18, 2018 |
|
|
Erosion of linear TV viewing stalls adspend growth, as addressable TV sees slow take-up |
| Linear TV, inclusive of real time and catch up viewing, remains by far the top medium for global display advertising spend, attracting over $140bn ad investment in 2018 - more than double mobile internet in second place on $58bn. more info >> |
|
| Wednesday, December 12, 2018 |
|
|
WARC launches Marketer's Toolkit 2019 |
| WARC, the global authority on advertising and media effectiveness, has today released Marketer's Toolkit 2019, an annual report outlining the priorities of, and challenges facing, brands in the year ahead - as well as guidance on how to meet them. more info >> |
|
| Tuesday, December 4, 2018 |
|
|
WARC Awards 2019 full juries announced |
| Top agency strategists and planners alongside senior executives from brands including Uber, McDonald's and Mars Petcare are among the judges for the WARC Awards 2019, a global search for next-generation marketing effectiveness. more info >> |
|
| Tuesday, November 27, 2018 |
|
|
DOOH spend set to reach $14.6bn this year and is forecast to account for all of OOH's future growth |
| Spend on digital out of home advertising (DOOH) -- i.e. video content and/or digital signs located in high traffic public locations such as high streets, airports, bus shelters, subways and malls -- is expected to grow 10.1% each year between 2018 and 2021, accounting for the entirety of growth in the out of home (OOH) market as spend on traditional sites begins to decline from next year. more info >> |
|
| Tuesday, November 13, 2018 |
|
|
WARC reveals brand purpose strategy trends for effective marketing |
| WARC, the global authority on advertising and media effectiveness, has today released its Effective Use of Brand Purpose Report 2018, outlining successful key trends when using brand purpose in marketing strategies. more info >> |
|
| Thursday, November 8, 2018 |
|
|
UK advertising delivers 20th consecutive quarter of growth and strongest total H1 adspend since 2014 |
| UK adspend rose 6.4% year-on-year to reach GBP 5.6bn in Q2 2018 - the 20th consecutive quarter of market growth. Coupled with an overall adspend rise of 7.2% year-on-year during the first half of 2018, to a total of GBP 11.4bn, this was both the strongest second quarter and first half since 2014. more info >> |
|
| Wednesday, November 7, 2018 |
|
|
WARC reveals effective marketing trends in MENA |
| WARC, the global marketing intelligence service, has released its second MENA Strategy Report, examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the WARC Prize for MENA Strategy 2018. more info >> |
|
| Thursday, November 1, 2018 |
|
|
WARC launches 'WARC for Advertisers' |
| WARC, the global authority on advertising and media effectiveness, has today launched WARC for Advertisers a new site experience designed to help brand owners to deliver more effective marketing. more info >> |
|
| Tuesday, October 30, 2018 |
|
|
WARC Awards 2019 open for entries - a global search for next-generation marketing effectiveness |
| The WARC Awards 2019, an annual international case-study competition in search of the smartest campaigns that best use emerging marketing disciplines, is now open for entries. more info >> |
|
| Thursday, October 18, 2018 |
|
|
WARC uncovers content strategy trends for effective marketing |
| WARC, the global authority on advertising and media effectiveness, has today released its Effective Content Strategy Report 2018, outlining key content marketing themes from the world's most effective campaigns. more info >> |
|
|
|
|
