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| Press Releases |
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| Friday, April 26, 2024 |
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UK advertising reports GBP36.6bn spend in 2023 |
| The latest Advertising Association/WARC Expenditure Report, published today, shows that the UK's ad market recorded a 6.1% increase in investment to a total of GBP36.6bn in 2023; the 13th annual expansion recorded in the last 14 years. The new survey data also shows that online formats now account for over three-quarters of all UK ad spend for the first time. more info >> |
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UK advertising reports GBP36.6bn spend in 2023 |
| The latest Advertising Association/WARC Expenditure Report, published today, shows that the UK's ad market recorded a 6.1% increase in investment to a total of GBP36.6bn in 2023; the 13th annual expansion recorded in the last 14 years. The new survey data also shows that online formats now account for over three-quarters of all UK ad spend for the first time. more info >> |
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| Friday, November 10, 2023 |
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Nearly three-quarters (70%) of marketers plan to unlock the potential of Generative AI in their marketing |
| Socio-political polarization, the potential of generative AI, masculinity in crisis, "sportswashing", and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, as revealed in WARC's Marketer's Toolkit 2024 released today. more info >> |
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| Friday, October 13, 2023 |
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WARC Digital Commerce introduces Category Insights series with new Beauty & Personal Care report |
| The $430bn global beauty market is at the vanguard of innovation in e-commerce. From experimenting with video content to addressing consumer concerns about wellness, sustainability and diversity, brands are becoming skilled at selling personalized products in a virtual world. more info >> |
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| Wednesday, October 4, 2023 |
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WARC expands global strategy and effectiveness awards with five new regional competitions |
| Changes are being introduced to the WARC Awards for Effectiveness 2024, in association with LIONS, making the awards bigger than ever before. more info >> |
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| Tuesday, October 3, 2023 |
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WARC releases The Future of Strategy 2023, a worldwide survey-led report with insights from almost 1,000 marketing strategists |
| As tough economic conditions continue to squeeze client budgets, levels of optimism are lower as client bravery wanes. more info >> |
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| Tuesday, June 21, 2022 |
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WARC Digital Commerce powered by Ascential is launched to help brand marketers uncover the secrets of how to win in ecommerce |
| WARC, the global authority on marketing effectiveness, has today launched WARC Digital Commerce (www.warc.com/about-digital-commerce), a unique one-stop destination bringing together analysis, best practices and insights for brand marketers and ecommerce leaders to build digital platform marketing strategies and plan for success. more info >> |
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| Friday, May 27, 2022 |
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New WARC Awards for Effectiveness, North America Edition, in association with LIONS, are launched |
| WARC, the global authority on marketing effectiveness, has today launched the WARC Awards for Effectiveness, North America Edition (www.warc.com/awards/effectiveness/north-america). Delivered in association with LIONS (www.canneslions.com/enter/awards), using world-class expertise in award management and judging, this new competition will shine a light on marketing greatness in the region. more info >> |
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| Tuesday, March 29, 2022 |
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Consumer spend on quick-service restaurants in the US to reach $296bn in 2022 as QSR brands navigate inflation, digital and disintermediation |
| The US quick-service restaurant (QSR) category, which adapted at speed during COVID-19, is at the intersection of every current marketing trend and concern, and is well-placed to lead the way on how other category brands can tackle new marketing trends effectively. more info >> |
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| Wednesday, March 16, 2022 |
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WARC Rankings 2022: Media 100 revealed - the world's most awarded campaigns and companies for media excellence |
| WARC Rankings - Media 100, the ultimate independent global benchmark for media excellence, is now released featuring the most awarded campaigns and companies in the world. more info >> |
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| Latest Press Releases |
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Autobrains and JOYNEXT Revolutionize Smart Camera Solution Powered by Autobrains' Affordable Safety ADAS Software
Dec 4, 2024 22:20 HKT/SGT
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CITIC Telecom CPC's Internal and External Cybersecurity Excellence Honored with 3 Industry Awards
Dec 4, 2024 22:10 HKT/SGT
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25th Hong Kong Forum concludes successfully
Dec 4, 2024 22:00: JST
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Naoris Protocol announces World's First Post-Quantum DePIN for Cybersecurity & Digital Trust ahead of Testnet
Dec 4, 2024 21:26 HKT/SGT
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25th Hong Kong Forum concludes successfully
Dec 4, 2024 21:00 HKT/SGT
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DENSO Signs Memorandum of Understanding with Canatu of Finland for Practical Application of Carbon Nanotube Technology
Dec 4, 2024 17:51 JST
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中信國際電訊CPC榮獲三項業界大獎 內外展現網絡安全實力
Dec 4, 2024 15:00 HKT/SGT
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中信国际电讯CPC荣获三项业界大奖 内外展现网络安全实力
Dec 4, 2024 15:00 HKT/SGT
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Sweetness Affecting Both the Young and Old: Prevent Diabetes with LAC This World Diabetes Day
Dec 4, 2024 14:30 HKT/SGT
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Everest Medicines Announces Positive Results in Preliminary Analysis of Phase 1b/2a Clinical Trial of EVER001, a Novel BTK Inhibitor for the Treatment of Primary Membranous Nephropathy
Dec 4, 2024 11:08 HKT/SGT
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Dec 4, 2024 10:48 HKT/SGT
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富士通、UNHCRフィリッポ・グランディ国連難民高等弁務官と難民支援に関する意見交換を実施
Dec 4, 2024 10:00: JST
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DeAgentAI and OKX Wallet Join Forces: $50K DA Token Airdrop for Web3 Enthusiasts
Dec 4, 2024 09:45 HKT/SGT
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Japan Maritime Defense Force Selects SeaGuardians From GA-ASI
Dec 4, 2024 08:00 HKT/SGT
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More News >> |
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