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| Wednesday, November 29, 2017 |
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Mobile is world's second-largest advertising medium, representing 23% of global adspend |
| WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. more info >> |
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WARC Media Awards 2017 - Best Use of Data Shortlist announced |
| WARC today unveils the Best Use of Data shortlist for WARC's 2017 Media Awards, an international competition that examines the insight, strategy and analytics that power effective channel investment. more info >> |
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| Tuesday, November 28, 2017 |
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WARC reveals effective social strategy trends |
| WARC, the global authority on advertising and media effectiveness, has today released this year's Social Strategy Report, an analysis of the shortlisted and winning campaigns in the Effective Social Strategy category of the 2017 WARC Awards, a worldwide search for next-generation marketing effectiveness, to establish current key drivers of social effectiveness. more info >> |
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| Monday, November 27, 2017 |
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WARC Awards 2018 open for entries - a global search for next-generation marketing effectiveness |
| The WARC Awards 2018, an annual international case-study competition in search of the smartest campaigns that best use emerging marketing disciplines, is now open for entries. more info >> |
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| Thursday, November 23, 2017 |
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WARC Reveals Effective Asian Marketing Trends 2017 |
| WARC, the global authority on advertising and media effectiveness, has today released its annual Asian Strategy Report, an analysis of the region's most effective marketing trends based on insights from the 2017 WARC Prize for Asian Strategy. more info >> |
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| Wednesday, November 15, 2017 |
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WARC Media Awards 2017 - Effective Use of Tech shortlist announced |
| The first shortlist of WARC's Media Awards, an international competition that examines the insight, strategy and analytics that power effective media investment, is now released. more info >> |
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| Tuesday, November 14, 2017 |
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P&G stands up for racial equality in a divided nation |
| Procter & Gamble, the consumer-packaged goods manufacturer, is actively seeking to tackle racial inequality with its multicultural marketing finds WARC, the global marketing intelligence service. more info >> |
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| Tuesday, November 7, 2017 |
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TV takes almost two-thirds of successful big-budget ad campaigns |
WARC, the international authority on advertising and media effectiveness, has released its first Global Ad Trends Report digesting the latest insights and evidenced thinking from the worldwide advertising industry.
more info >> |
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| Thursday, November 2, 2017 |
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WARC Prize for Asian Strategy 2017 - Winners announced |
| WARC, the global authority on advertising and media effectiveness, today announced the winners of the WARC Prize for Asian Strategy 2017, a search for the best strategic ideas that have driven business results in Asia. more info >> |
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| Tuesday, October 31, 2017 |
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UK advertising delivers strongest H1 on record |
| UK advertising expenditure grew 3.7% to GBP 10.8bn during the first six months of 2017, the largest H1 total of any year since monitoring began in 1982. The record investment highlighted in Advertising Association/WARC Expenditure Report data, published today, has led to an upgraded forecast for 2017 of 3.1% growth, which indicates annual spend in excess of GBP 22bn. more info >> |
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