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| Press Releases |
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| Wednesday, October 16, 2019 |
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Global Martech market hits $121.5bn |
| The global marketing technology market is now valued at an estimated $121.5 billion, representing a year-on-year increase of 22%, finds international accountancy and business advisory firm BDO, and WARC, the worldwide authority on advertising and media effectiveness. This and other key findings are included in their 'Martech: 2020 and beyond' report, published today. more info >> |
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| Wednesday, August 14, 2019 |
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WARC reveals innovation trends for effective marketing |
| WARC, the global authority on advertising and media effectiveness, has today released the Effective Innovation Report 2019, highlighting key themes from some of the world's most original marketing thinking. more info >> |
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| Wednesday, May 29, 2019 |
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The WARC Awards 2019 - Effective Social Strategy winners announced |
| Campaigns for Burger King, M&M's, Singapore Tourism Board, Starbucks and Vans are among the winners of the Effective Social Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness. more info >> |
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| Tuesday, May 28, 2019 |
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Internet ad formats set to account for over half of global media spend by 2020 |
| WARC, the international marketing intelligence service, has found that internet ad formats are set to account for 47.7% - or $298.1bn - of all media spend worldwide (across 96 markets) this year, and will account for over half for the first time next year, if the current trajectory maintains. more info >> |
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| Thursday, May 23, 2019 |
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WARC Media Awards 2019 open for entries |
| WARC, the international authority on advertising and media effectiveness, is today launching the 2019 WARC Media Awards, a comprehensive global awards scheme rewarding communications planning which has made a positive impact on business results. more info >> |
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| Wednesday, May 8, 2019 |
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The world's best campaigns and companies by sector -- WARC Rankings 2019 |
| WARC has today released a 'Best of the Best' ranking of campaigns, agencies and brands showcasing the best all-round performances in the automotive, drinks, financial services, FMCG, food and retail sectors. more info >> |
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| Wednesday, May 1, 2019 |
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The WARC Awards 2019 - shortlists announced |
| WARC, the global authority on advertising and media effectiveness, has released all the shortlists of the WARC Awards 2019, an international case-study competition seeking next-generation marketing effectiveness. more info >> |
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WARC Effective 100 - Lessons from the global effectiveness rankings |
| The need for innovation in media strategies to drive attention, the importance of brands to be instantly recognisable and blending brand and performance marketing are three main themes to long-term marketing effectiveness finds WARC, following its analysis of the Effective 100, an annual ranking of campaigns based on their performance in effectiveness competitions from around the world. more info >> |
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| Tuesday, April 30, 2019 |
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2018 UK advertising spend hits £23.6bn following nine years of growth |
| UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982. This record investment is highlighted in today's Advertising Association/WARC Expenditure Report, which is the only one to collect advertising spend data from across the entire media landscape. more info >> |
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| Thursday, April 25, 2019 |
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Podcast ad market could reach $1.6bn by 2022 as Spotify moves to take lion's share |
| WARC, the international marketing intelligence service, has found that podcasts could account for 4.5% of global audio advertising spend in 2022, or $1.6bn. more info >> |
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