|
| Press Releases |
|
 |
|
| Wednesday, March 16, 2022 |
|
|
WARC Rankings 2022: Creative 100 revealed - the world's most awarded campaigns and companies for creativity |
| WARC Rankings - Creative 100, the ultimate independent global benchmark for marketing celebrating creative excellence, is now released featuring the most awarded campaigns and companies in the world. more info >> |
|
| Monday, November 22, 2021 |
|
|
WARC and YouTube release "Brand-building at the speed of culture: The role of online video in Asia" |
| Online video is where culture is being cross-pollinated between brands, creators, fans and viewers. Every minute, 300 hours of content are uploaded on YouTube. One billion hours of content are watched on the platform every day and watch time has grown by 60% in the past year. At a time of unprecedented change, online video has emerged as an opportunity for brands to stay in tune and contribute regularly to interpret and recreate culture. more info >> |
|
| Tuesday, October 19, 2021 |
|
|
WARC, TikTok and Publicis Groupe release "From Discovery to Purchase: The Role of Community Commerce" a new study revealing the potential of creator-driven marketing for brand growth |
| WARC, in partnership with TikTok (www.tiktok.com) and Publicis Groupe (www.publicisgroupe.com/fr/splash), have today released a new study exploring the role social communities play in influencing purchase decisions, outlining the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase. more info >> |
|
| Monday, February 1, 2021 |
|
|
WARC launches Prize for MENA Strategy 2021 |
| WARC, the global authority on marketing effectiveness, has today launched the 2021 WARC Prize for MENA Strategy, a search for the best strategic thinking from the region's marketing industry that has driven results. more info >> |
|
| Friday, January 29, 2021 |
|
|
Following an almost full year of dramatic decline, the global marketing industry ended 2020 in growth |
| WARC has today released an annual review of its Global Marketing Index (GMI) over the 12 months of 2020. WARC's GMI provides a unique monthly indicator of the state of the global marketing industry, by tracking and analysing current conditions among 1000+ marketers, including marketing budgets, trading conditions and staffing levels. This is accompanied by key WARC global advertising spend data. more info >> |
|
| Tuesday, January 26, 2021 |
|
|
UK Advertising spend to recover faster than key international markets in 2021 |
| The latest Advertising Association/WARC Expenditure Report expects the UK's ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. The preliminary estimate for growth in 2020 now stands at -7.9% with adspend of GBP 23.17bn - a marked improvement (+6.6 percentage points) since the last outlook owing mostly to brighter prospects for online platforms. more info >> |
|
|
Marketing in a polarized nation: Providing trust, truth and sanctuary creates a pathway for US brands |
| As the United States welcomed a new president, there remains concern among citizens and brands about the country's deep polarization. WARC's first Spotlight US series, "Marketing in a polarized nation," explores how brands can chart a path forward. more info >> |
|
| Tuesday, January 12, 2021 |
|
|
WARC Effectiveness Awards 2021, in association with LIONS, are launched |
| WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS, a new worldwide competition showcasing the best marketing campaigns that deliver business results. more info >> |
|
| Tuesday, October 13, 2020 |
|
|
WARC releases Guide to Brand activism in the Black Lives Matter era |
| The Black Lives Matter movement has galvanized consumers and employees, demanding brands to identify and double-down on how they respond to racial injustice. Brands now look to move forward effectively in a way that provides empathy, earnestness and empowerment in their engagement with Black communities. more info >> |
|
| Wednesday, June 17, 2020 |
|
|
WARC Awards 2020 - Effective Social Strategy winners announced |
| Campaigns for KFC in Malaysia, Amazon Prime Reading in China, Burger King in the US, El Tiempo in Colombia, German Rail in Germany, SKODA in France and WWF in the UK, are among the winners of the Effective Social Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness. more info >> |
|
|
|
|
|
|
|
|
|
| Latest Press Releases |
|
Argentine Football Association (AFA) collabora con Verofax per offrire esperienze di IA ai tifosi
Jan 12, 2026 06:00 HKT/SGT
|
|
|
Metaspacex Limited Partners with Popcorn Technology to Expand into Web3.0 Digital Finance
Jan 11, 2026 20:59 HKT/SGT
|
|
|
中國數智科技與Popcorn Technology合作 進軍Web3.0數字金融領域
Jan 11, 2026 20:59 HKT/SGT
|
|
|
中国数智科技与Popcorn Technology合作 进军Web3.0数字金融领域
Jan 11, 2026 20:59 HKT/SGT
|
|
|
プロミセル社、JPモルガン2026年ヘルスケアカンファレンスで発表
Jan 10, 2026 20:00: JST
|
|
|
普瑞美細胞公司於摩根大通2026年醫療保健會議發表
Jan 10, 2026 19:00 HKT/SGT
|
|
|
普瑞美赛尔公司亮相摩根大通2026年医疗健康大会
Jan 10, 2026 19:00 HKT/SGT
|
|
|
PromiCell, Inc. presents during JP Morgan's 2026 Healthcare Conference
Jan 10, 2026 07:00 HKT/SGT
|
|
|
賽力斯：以品牌和科技為基 開啟智慧豪華出行新紀元
Jan 9, 2026 16:07 HKT/SGT
|
|
|
赛力斯：以品牌和科技为基 开启智慧豪华出行新纪元
Jan 9, 2026 15:58 HKT/SGT
|
|
|
TOYOTA GAZOO Racing Announces GR Yaris MORIZO RR
Jan 9, 2026 16:03 JST
|
|
|
市值超800億 成功上市的MiniMax以「極致效率」重塑全球AGI新格局
Jan 9, 2026 14:34 HKT/SGT
|
|
|
市值超800亿 成功上市的MiniMax以「极致效率」重塑全球AGI新格局
Jan 9, 2026 14:26 HKT/SGT
|
|
|
Honda Announces New Lines of Models that Represent "Honda Sports DNA" at Tokyo Auto Salon 2026
Jan 9, 2026 14:24 JST
|
|
|
Honda Launches Fixed-Battery Electric Two-Wheeled Personal Commuter "Honda UC3" in Thailand and Vietnam
Jan 9, 2026 13:27 JST
|
|
|
|
|
More News >> |
|
|
|
|
|
