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| Press Releases |
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| Wednesday, March 16, 2022 |
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WARC Rankings 2022: Creative 100 revealed - the world's most awarded campaigns and companies for creativity |
| WARC Rankings - Creative 100, the ultimate independent global benchmark for marketing celebrating creative excellence, is now released featuring the most awarded campaigns and companies in the world. more info >> |
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| Monday, November 22, 2021 |
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WARC and YouTube release "Brand-building at the speed of culture: The role of online video in Asia" |
| Online video is where culture is being cross-pollinated between brands, creators, fans and viewers. Every minute, 300 hours of content are uploaded on YouTube. One billion hours of content are watched on the platform every day and watch time has grown by 60% in the past year. At a time of unprecedented change, online video has emerged as an opportunity for brands to stay in tune and contribute regularly to interpret and recreate culture. more info >> |
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| Tuesday, October 19, 2021 |
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WARC, TikTok and Publicis Groupe release "From Discovery to Purchase: The Role of Community Commerce" a new study revealing the potential of creator-driven marketing for brand growth |
| WARC, in partnership with TikTok (www.tiktok.com) and Publicis Groupe (www.publicisgroupe.com/fr/splash), have today released a new study exploring the role social communities play in influencing purchase decisions, outlining the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase. more info >> |
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| Monday, February 1, 2021 |
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WARC launches Prize for MENA Strategy 2021 |
| WARC, the global authority on marketing effectiveness, has today launched the 2021 WARC Prize for MENA Strategy, a search for the best strategic thinking from the region's marketing industry that has driven results. more info >> |
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| Friday, January 29, 2021 |
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Following an almost full year of dramatic decline, the global marketing industry ended 2020 in growth |
| WARC has today released an annual review of its Global Marketing Index (GMI) over the 12 months of 2020. WARC's GMI provides a unique monthly indicator of the state of the global marketing industry, by tracking and analysing current conditions among 1000+ marketers, including marketing budgets, trading conditions and staffing levels. This is accompanied by key WARC global advertising spend data. more info >> |
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| Tuesday, January 26, 2021 |
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UK Advertising spend to recover faster than key international markets in 2021 |
| The latest Advertising Association/WARC Expenditure Report expects the UK's ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. The preliminary estimate for growth in 2020 now stands at -7.9% with adspend of GBP 23.17bn - a marked improvement (+6.6 percentage points) since the last outlook owing mostly to brighter prospects for online platforms. more info >> |
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Marketing in a polarized nation: Providing trust, truth and sanctuary creates a pathway for US brands |
| As the United States welcomed a new president, there remains concern among citizens and brands about the country's deep polarization. WARC's first Spotlight US series, "Marketing in a polarized nation," explores how brands can chart a path forward. more info >> |
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| Tuesday, January 12, 2021 |
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WARC Effectiveness Awards 2021, in association with LIONS, are launched |
| WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS, a new worldwide competition showcasing the best marketing campaigns that deliver business results. more info >> |
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| Tuesday, October 13, 2020 |
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WARC releases Guide to Brand activism in the Black Lives Matter era |
| The Black Lives Matter movement has galvanized consumers and employees, demanding brands to identify and double-down on how they respond to racial injustice. Brands now look to move forward effectively in a way that provides empathy, earnestness and empowerment in their engagement with Black communities. more info >> |
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| Wednesday, June 17, 2020 |
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WARC Awards 2020 - Effective Social Strategy winners announced |
| Campaigns for KFC in Malaysia, Amazon Prime Reading in China, Burger King in the US, El Tiempo in Colombia, German Rail in Germany, SKODA in France and WWF in the UK, are among the winners of the Effective Social Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness. more info >> |
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| Latest Press Releases |
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Business of IP Asia (BIP Asia) Forum and Entrepreneur Day open today
Dec 5, 2025 15:41 HKT/SGT
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心系大埔火災災情 斯派柯急援300萬港元助重建
Dec 5, 2025 15:13 HKT/SGT
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三菱造船と日本製鉄が低圧液化CO₂タンクの新規鋼材と熱処理（PWHT）省略技術を開発
Dec 5, 2025 11:30: JST
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LEXUS、バッテリーEVスポーツカーのコンセプトモデル「Lexus LFA Concept」を世界初公開
Dec 5, 2025 11:20: JST
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Business of IP Asia (BIP Asia) Forum and Entrepreneur Day open today
Dec 4, 2025 22:00: JST
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Doubleview Extends High-Grade Domains at Hat: H099 Returns 438m of 0.40% CuEq Including 52m of 1.02% CuEq, Expanding Mineralization Envelope Around Conceptual Pit Vertically and Laterally
Dec 4, 2025 21:59 HKT/SGT
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CaoCao Unveils '100 Cities, 100 Billion in 10 Years' Robotaxi Strategy, Officially Launches World's First 'Green Intelligent Mobility Hub'
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Dec 4, 2025 18:18 HKT/SGT
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The Gourmet's Guide: Using Your TravelKon eSIM to Hunt for Japan's Best Ramen, Sushi, and Street Food
Dec 4, 2025 17:45 HKT/SGT
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Spritzer Celebrates Global and Regional Brand Excellence 2025
Dec 4, 2025 12:45 HKT/SGT
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Honda、新型「CR-V」の先行予約開始
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阿曼十年黃金居留計劃吸引全球投資者尋求穩定與長期通達
Dec 4, 2025 08:00 HKT/SGT
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阿曼十年黄金居留计划吸引全球投资者寻求稳定与长期准入
Dec 4, 2025 08:00 HKT/SGT
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More News >> |
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